A number of MMA members, led by Richard Lowden of RTBIQ and Ben Green of OpenX, have created the seminal Strategic Framework around real time bidding (RTB) and programmatic buying and selling in mobile. This effort is arising out of an industry need to deal specifically with the unique challenges and opportunities that are coming with programmatic in mobile.
Chapell & Associates, joined Anthony Prestia from the Network Advertising Initiative (NAI), to discuss the background and impact the NAI Mobile Application Code will have on MMA members that are advertising sellers or buyers.
This discussion provided an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask questions about the NAI mobile compliance program. This webinar is available for review and download here: https://vimeo.com/72842676
The first planned deliverable from the MMA Location Committee is due to be released co-incident with Advertising Week in late September 2013. Co-chairs Monica Ho of xAd and Jake Moskowitz of Nielsen are leading committee efforts to establish a comprehensive set of definitions that should be used in the use of location in mobile marketing.
In a three part series of Webinars the MMA Privacy Committee Co-Chairs, Jennifer Barrett Glasgow from Acxiom and Alan Chapell from Chapell & Associates, are leading the MMA conversations around what steps members need to take to address and be compliant with the new industry guidelines from the industry coalition of trade groups known as the Digital Advertising Alliance (DAA).
The MMA Location Committee Co-chairs and the MMA co-hosted a webinar on August 1, 2013 that attracted nearly 400 guests after nearly a thousand people registered! This discussion provided members and non-members alike with an overview of the committee’s Strategic Framework that serves as the group’s charter and agenda and was presented by Monica Ho.
Co-chaired by Anne Schelle of Acta Wireless and Will Kassoy of AdColony, the MMA NA Mobile Video Committee has assembled a dynamic group of member companies committed to helping brand marketers, and their agency and media partners, fully understand and leverage the unique characteristics of mobile video.