Sun Microsystems and Bango simplify delivery of Java-based games and other mobile content on | MMA Global

Sun Microsystems and Bango simplify delivery of Java-based games and other mobile content on

January 24, 2006


Sun Microsystems and Bango simplify delivery of Java-based games and other mobile content on

Millions of mobile phone users worldwide can now try and buy Java-based games on

SAN FRANCISCO, CTIA WIRELESS I.T. & ENTERTAINMENT 2005 -- September 26, 2005 -- Sun Microsystems, Inc. (Nasdaq: SUNW) and Bango (AIM: BGO), a leading mobile content enabler, today announced an agreement to deliver mobile Java(tm) technology-based games and applications to millions of mobile phone users on more than 250 wireless carrier networks worldwide. The new service from and Bango provides a streamlined user experience and simplifies the payment process to make locating and downloading mobile Java technology-based content easier for users and network providers.

Now more than 14 million monthly visitors easily can access exciting Java technology-based titles on virtually any carrier network with easy billing powered by Bango. Customers can either charge their mobile downloads to their carrier bill, PayPal account or credit card. The Bango Service also enables content providers to market, sell, and deliver their Java-based mobile content to users all over the world through Bango's “browse and buy” capability.

“We’re delighted to be working with Sun to deliver mobile applications based on the industry standard Java environment,” said Anil Malhotra, Bango vice president of strategy alliance. “Java powers over 700 million mobile devices and is a core technology for content providers who deploy applications to end users through Bango. This relationship will give many more Java developers a go-to-market opportunity and cell phone users a destination web portal for browsing and buying the best mobile Java content.”

“ has become the destination for Java-based games, applications and music for PCs and mobile devices,” said Mark Herring, director of Java Brand and Community Marketing, Sun Microsystems. “By bringing Bango's browse and buy capability to we are making it easier for more than 14 million monthly visitors to get the games and content they love.”

For the first time, visitors can “try before they buy” and easily obtain mobile versions of the Java games they love. With Bango technology, it is simple to get a game delivered to a cell phone. Bango's Web Trigger provides the vital link between the website and the user's cell phone, by simply entering their cell phone number into a web form on A WAP Push message is sent to their cell phone and opens up the mobile site automatically. From their phone, they can easily browse and buy their favorite game. The Bango platform seamlessly collects micro-payments for the purchases. <?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" />

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Hot games, cool apps – is the ultimate
destination for Java technology based content. With more than 14 million unique visitors each month, continues to provide direct access to exciting and entertaining Java technology-based games, ring tones, and software.

About Sun Microsystems, Inc.
A singular vision -- “The Network Is The Computer”(tm) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at Subscribe to Sun newswire at

About Bango
Bango (AIM: BGO) has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the carrier's mobile content portals. Leading carriers including Cingular, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their direct-to-consumer business.
The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango service to engage with all of their existing and potential mobile customers directly - irrespective of the carrier. For further information, go to

Terri Molini
Sun Microsystems, Inc.
+1 (408) 404-4976
[email protected]

Sarah Keefe
+44 7786 932016
[email protected] or

Laurie Riedman
Riedman Communications
+1 (585) 396-3100
[email protected]