Pankaj Singh Parihar | MMA


Pankaj Singh Parihar
Vice President & Head - Digital Marketing & Transformation
Godrej Consumer Products Ltd

Pankaj Singh Parihar, is in the Marketing communication field, for over 16 years, with 12 years in Digital Marketing. He is a multi award winner true-blue digital native and has been recognised multiple times for the work done in Digital fields. Pankaj, heads digital center of excellence & digital transformation at GCPL & Godrej Group. Pankaj leads complete Digital marketing & transformation lifecycle for various brands at GCPL & Godrej group.

Before joining Godrej group, Pankaj was VP and Business head – at OmnicomMediaGroup India, and was also business lead for Unilever India digital business & other key clients. In the past, he has worked with marketing communications giants like Ogilvy & Mather, Quasar (WPP Digital), Times of India Group.

Pankaj, also contributes to various industry bodies in India - IAMAI, MMA, Ad:tech, et cetera through active participation & bringing in thought leadership. He’s been a judge and jury at various domestic and international award functions, and has been speaking on Digital Marketing & Transformation at various large industry events . He also teaches digital marketing at various top B schools like SP Jain, Symbiosis et cetera.

He considers himself as an “Hyperadopter”, is a petrol head, and a food & fitness enthusiast.