2019 SMARTIES APAC
Bobbie has led M&C Saatchi’s in-house mobile specialist team in Sydney for the past 2 years, championing data-driven performance marketing. Working with some of the leading mobile-first brands in the region including Audible and Sportsbet, she has been heavily involved in driving tangible business growth for both clients and the M&C Saatchi Mobile agency.
With an 8-year background in digital media with Dentsu Aegis and the Publicis Groupe, Bobbie has seen the transition of mobile from a token line item on a plan, to a true proxy for the individual which marketers are clamouring to leverage to its full potential. She is passionate about working with brands and the industry as a whole to better understand the importance of mobile to consumer marketing, and is dedicated to shifting mobile in ANZ from an afterthought, to a forethought.