Atishi Pradhan | Mobile Marketing Association
 
Atishi Pradhan
Visiting Faculty for Mobile Marketing
IIM Ahmedabad

Atishi has over 25 years of experience, the last many in a leadership role, helping develop strategy not just for the brands she works on, but also for the organisations she has been part of.

An IIM-A alumna, Atishi is visiting faculty at her alma-mater for the last six years, having developed an elective course in Mobile Marketing for the final year students.

Apart from academia, Atishi is the Global Planning Director at Wunderman Thompson (formerly J Walter Thompson), on Unilever, with a mandate that covers countries ranging from Brazil to Thailand to, of course, India. She is also the planning lead for Team Pepsi at Wunderman Thompson India.

Earlier, she has been part of start-ups such as Mogae Media (the exclusive partner for Airtel's foray in to mobile marketing) and Tatras Data, a data science consultancy.

Atishi is excited by the trifecta of digital, data & creativity – and believes the need of the hour is to bring a brand strategy understanding to this mix.