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2019 SMARTIES APAC

 

Tuesday, November 10, 2020

12:00 PM – 12:05 PM ET

Welcome Remarks

12:05 PM – 12:30 PM ET

Session 1

Transitioning Innovative and Creative Work Through Authenticity 

As brands continue to navigate cultural trends ranging from social justice, to critical initiatives like social distancing, to the latest viral 'Dreams' meme, and more- knowing how to empathize and connect with audiences while remaining relevant in today’s highly-charged, complex environment is more challenging than ever. By using Authenticity for marketing transformation, relationships between brands and their consumers will strengthen. Join host, Sofia Hernandez, TikTok’s Head of NA Business Marketing, as she speaks with brand marketers, from the TikTok community as they share how they are reaching their audience in real and genuine ways.

 

 

Head of US Business Marketing
TikTok
Head of Marketing, Simmons
Serta Simmons
Senior Brand Manager
Danone
In Partnership With:

12:30 PM – 12:40 PM ET

Announce winners of the 2020 SMARTIES AWARDS

12:40 PM – 1:10 PM ET

Session 2

How Technology is Transforming the Creative Process

Technology is enabling marketers to personalize messaging and creative at scale, allowing them to interpret data points into distinct brand experiences and narratives that are tailored to the consumer. In this session, a panel of marketers and technology experts will share how AI and other tools can be used to optimize your creative and increase its effectiveness.

 

Head of Media Technology Sales
IBM Watson Advertising
Performance Marketing Manager
GSK
Global Media & Content Capability Leader
Kimberly Clark
Moderator
Chief Brand Officer
Adweek
In Partnership With:

1:10 PM – 1:15 PM ET

Break


1:15 PM – 1:25 PM ET

Announce winners of the 2020 SMARTIES AWARDS

1:25 PM – 1:55 PM ET

Session 3

Businesses are Embracing Messaging: The Why and How

We are in a pivotal time in the economy where brands are witnessing a fundamental change in the way consumers communicate with them -- accelerated, in large part, by the pandemic. Consumers are migrating online in huge numbers where they expect immediate brand service and experience, and brands that are able to meet them with seamless communications are better positioned to win and retain customers in today’s competitive landscape. In this session, you’ll hear from Albertson’s and Woolworth’s as they discuss how they are innovating with messaging and the implications of new consumer behaviors for marketers during this new normal.

EVP & Chief Customer & Digital Officer
Albertsons Companies 
Market Impact Consultant
Forrester 
Chief Digital Technology Officer of WooliesX
Woolworths Group
Moderator
Director of Business Communications Partnerships
Google
In Partnership With:

1:55 PM – 2:00 PM ET

Break


2:00 PM – 2:25 PM ET

Session 4

The COVID Consumer: Behavior, Needs, and the Sprint for Digital Transformation

COVID-19 is driving historic disruption and record-breaking innovation in the retail space. In a recent study of almost 3000 consumers worldwide, Sinch uncovers the habits that will persist long after the immediate crisis has passed and the implications for marketers on the sprint for digital transformation. In this session, attendees will hear highlights from the research and how marketers are delivering on “touchless”, rethinking conversational, empowering social purchasing and more.

President
Sinch
Sr. Manager of Mobile Messaging
Discover Financial Services
Moderator
SVP – Head of Insights & Research
MMA Global
In Partnership With:

2:25 PM – 2:30 PM ET

Closing


Wednesday, November 11, 2020

12:00 PM – 12:05 PM ET

Welcome Remarks

12:05 PM – 12:30 PM ET

Session 5

How 1-800-Flowers.com Reimagined their Video Creative with First Second Strategy Embellishments

MMA's ground-breaking neuroscience and eye-tracking study revealed provocative insights into how fast customers are able to see and process advertising on a mobile screen and the implications it had to creative and media planning. In the session, Amit Shah, President of 1800-Flowers.com shares case studies and examples on how they brought these insights to life and how they improved campaign results by reimagining their video creative.

President
1-800-Flowers.com

12:30 PM – 12:40 PM ET

Announce winners of the 2020 SMARTIES AWARDS

12:40 PM – 1:10 PM ET

Session 6

Mobile Gaming: How America’s New Favorite Pastime Offers Brands Scale, Impact and Safety

The pandemic has intensified mobile usage prompted by stay at home orders and the need to social distance. Since its start the time spent on mobile games is up by 62% and the majority of the audience are young millennials and Gen X head of households that drive purchasing decisions. This panel discussion will share how the gaming environment can provide engagement at scale, greater viewability and brand awareness through high impact creative formats, and a brand safe environment.

Head of Global Ad Sales
Zynga
Associate Media Director
Kroger
Moderator
Research Analyst
Insider Intelligence
In Partnership With:

1:10 PM – 1:15 PM ET

Break


1:15 PM – 1:25 PM ET

Announce winners of the 2020 SMARTIES AWARDS

1:25 PM – 1:50 PM ET

Session 7

Best of 2020 SMARTIES

Featuring modern marketing campaigns from SMARTIES X and North America that are pioneering marketing transformations, this session will feature case studies from brands that exemplifies what a SMARTIES winner is all about: innovative, creative and impactful. You’ll hear from the SMARTIES winners as they quickly guide attendees through their winning campaigns and results.

COO
What's Your Problem
VP and Portfolio Head: Premium & Luxury brand
DIAGEO India
Senior Brand Manager, Preparation H
GSK
Digital Content Manager
GSK Consumer Healthcare

1:50 PM – 1:55 PM ET

Break


1:55 PM – 2:25 PM ET

Session 8

Why Context Matters During the Consumer Journey

As cities continue to reopen and people are able to move around more freely, digital out of home (DOOH ) advertising is still just an important in reaching audiences on their consumer. This session will feature perspectives from brands and a technology expert on how DOOH can drive results in today’s fast-paced digital environment. From contextually connecting with viewers in any environment to capturing high intent audiences, attendees will walk away with new ideas and examples of engaging and interactive campaigns that are creative, dynamic and measurable.

Chief Executive Officer
Lightbox OOH Video Network
Head of Global Brand and Marketing
Western Union
Head of Global Digital Marketing & Media Transformation Lead
The Coca-Cola Company
Moderator
Chief Strategy Officer
MMA
In Partnership With:

2:25 PM – 2:30 PM ET

Closing

4:00 PM – 5:00 PM ET

Virtual Experiences

Wine Tasting

Glass Fusion

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