IBM Watson Advertising, formerly The Weather Company’s ad sales division, uses IBM Watson, the world’s leading AI technology, to unlock data and insights to help marketers make better decisions. To learn more, visit ibm.com/watson-advertising.
2019 SMARTIES APAC
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Simulmedia (www.simulmedia.com) is a New York based marketing technology company founded in 2008. Simulmedia’s Performance TV™ platform is unique in its ability to plan and activate data-driven TV campaigns for national advertisers that target and reach the most profitable audience segments quickly, efficiently and at scale. The platform is powered by a massively scaled single-source data-set that blends TV viewing behavior with actual purchase data. Using Simulmedia, brands can achieve unprecedented precision in TV targeting, optimize their target audience reach, convert more customers, and grow their business.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data driven insights and industry leading technology. Turner owns and operates some of the most valuable brands in the world including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV, and Turner Sports. To learn more about Turner visit www.Turner.com.
Unilever is a 100% public, transparent and international organization with thousands of shareholders worldwide. Unilever creates added value for Turkey over 100 years and touches the lives of 51 million consumers every month in Turkey with its food, beverage, ice-cream, home and personal care products under 29 brand names in the market. Unilever Turkey executed its first investment in Turkey in 1962 with the SANA factory built in Istanbul / Bakırköy. Having started to create added value and employment for Turkey with this investment, Unilever still maintains this mission with the same determination and commitment today with its 8 factory investments, over 5000 employees and exports operations to 34 countries.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
About Wunderman Health:
Wunderman Health uses data to understand what we call ‘Health Inertia’ and integrates data, creative and digital to create healthy change. We are a global marketing agency that amplifies brand awareness, drives acquisition and strengthens customer relationships. Committed to improving health outcomes, we deliver communications that engage and empower consumers and professionals. Our content and experiences inspire action. For more, see: www.health-inertia.com