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1G
Mobile Commerce
3G
3GPP
3GPP2
Acquisition Rate
Ad Impression
Ad Space
Ad Unit
Advertisement
Advertiser
Advertising
Aggregator
Airtime
Alert Tone
Alerts
ALT tag
Anchor Text
Application
Application Originated Message
Application Provider
Application Terminated
Asynchronous
Background Audio Ad
Bandwith
Banner Size
Billing Aggregator
Binary Runtime Environment for Wireless
Bitmap
Blink Message
Bluetooth
Branding
Browse and Buy
Call Detail Records
Call to Action
Caller Ringback Tones
Calltone
Carrier
Chat
Chat Bots
Child
Click
Click to Call
Click-through
Click-through Rate
Color Graphics
Color Ring Back Tone
Combination Ad
Commercial Messages
Common Short Code Administration
Common Shortcode
Compact HTML
Complete MMS Ad
Confidentiality
Consideration
Content Aggregator
Content Preview
Content Provider
Contest
Cost per Thousand
Coupon
Cross-carrier Mobile-phone Voting Application
Customer Care and Billing
Data Charging
Day Parting
Dedicated Short Code
Delivery Report
Digital Multimedia Broadcasting
Digital Video Broadcasting- Handset
Discoverable Notice
Download video
Downloadable Application
Dual Band
Enhanced Data rates for GSM Evolution
Extensible Markup Language
Extensible HyperText Markup Language
First Generation
Fixed Mobile Convergence
Free to End User
Friendly Off-Deck
Full Music Download
Gallery
Games
General Packet Radio Service
Global System for Mobile Communications
Graphic Banners
Graphics Interchange Format
Greeting
Greeting Card
Group Chat
Hands Free
Handset
Heading/H tags
High Speed Downlink Packet Access
Image
Image Ad
i-Mode
Impressions
Index
Information on Demand
Instant Voice Response
Integrated Digital Enhanced Network
Interactive TV
Interactive Voice Response
International Mobile Equipment Identity
Interstitial Image Ad
Interstitial Text Ad
Interstitial Video Ad
2G
Advertisement Action
Affiliate Marketing
Average Revenue Per User
BREW Applications
Bill Face Descriptor
Broadcast video
Capacity
Cascading Style Sheet
Clear and Conspicuous Notice
Code Division Multiple Access;
Confirmed Opt-in
Cookie
Data Collection
Deck
Direct To Consumer
Double Opt-in
Dynamic Ad Delivery
Global Positioning System
IVR Discovery
Inter-operable Messaging
Interstitial Video Clip
Java
Java 2 Platform, Micro Edition
Java Games
Joint Photographic Experts Group
Jump Page
Keyword
Keyword density
Kilobits per second
Landing Page
Layered Notice
License
Location Based Services
Location Information
Locator
Lottery
MMS Banner
MMS Message
MO or MT Billing
MP3 Tone
Mastertone
Menu
Messaging
Meta Description
Mobile Advertising
Mobile Carriers
Mobile Content
Mobile Content
Mobile Dating
Mobile Games
Mobile Greeting Card
Mobile Handset
Mobile Identification Number
Mobile Internet
Mobile Marketer
Mobile Marketing
Mobile Marketing Association
Mobile Marketing Program
Mobile Message
Mobile Messaging Program
Mobile Network Operators
Mobile Operators
Mobile Originated Message
Mobile Search
Mobile Shorts
Mobile Station International ISDN Number
Mobile Subscriber
Mobile TV
Mobile Terminated Message
Mobile Video
Mobile Virtual Network Operator
Mobisode
Mono Tone
Motion Picture Experts Group
Mpeg Audio Layer 3
Multimedia Messaging Service
Multiplayer Mobile Game
Musical Instrument Digital Interface
Network Operator
NeuStar
Non-Personally Identifiable Information
Notice
Number Portability
OMA Download
Off Portal
Offer Based Ad
On Device Portal
On Portal
Online Preference Marketing
Operating Company
Operator Assisted Chat Program
Operator Logo
Opt-in
Opt-out
Opt-out Mechanism
Optimization
Over-the-air
PIN
PSMS Tariff
Page View
Paid Inclusion
Paid Placement
Partial MMS Ad
Participation TV Eco System
Participation Television
Pause
Pay-per Download
Payout
Peer to Peer Chat
Penetration
Permission Level
Personalization Content
Personally-Identifiable Information
Picture Message
Placement
Polyphonic Ringtone
Portal
Post Roll
Post-slide Full Screen Image
Potential Audience
Pre-paid
Pre-roll
Pre-slide Full Screen Image
Predictive Text
Premium Billing
Premium Content
Premium Rate
Premium Rate Program
Premium Short Message Service
Privacy
Program Approval
Program “television”
Progressive Video Download
Promotional Content
Publisher
Publisher’s Aggregator
Pull Messaging
Push Messaging
QWERTY
Random Short Code
Real Time Streaming Protocol
Real Tones
Really Simple Syndication
Redemption
Redirect
Referrer
Relevance
Reply Actions
Response Capability
Revenue Share
Revenue Share Percentage
Ringbacks
Ringtones
Roaming
Royalties
SIM Toolkit
SMS Center
SMS Chat
SMS Message
SMS Tone
SMS to TV
Screen Characteristic
Screen Real Estate
Screen Saver
Screen Size
Search Engine Marketing
Search Engine Optimization
Search Engine Results Page
Second Generation
Secondary Keyword
Series 60 (phones)
Service Activation
Service Discovery
Service Provider
Service Provider
Shared Short code
Shared Short code
Short Code
Short Code Program
Short Message Peer-to-Peer Protocol
Short Message Service
Single Opt-in
Single Player Games
Site Tagging
Smartphone
Smishing
Spending Cap Limits
Spider
Standard Rate
Standard Rate Program
Streaming
Streaming Video
Subscriber
Subscriber Identity Module
Subscriber Information
Subscription
Subscription Billing Renewal Message
Subscription Period
Subscription Program
Subscription Service
Sweepstakes
Symbian
Synchronized Multimedia Integration Language
Synchronous
Tardisodes
Targeting
Text Ad
Text Link
Text Message
Text to TV
Themes
Third Generation
Third Generation Partnership Project
Throughput
Time Division Multiple Access
Tracking
Transcoding
Transmission/Transport Cost
Triple Opt-in
Triple Tap
True Tone
USShortcodes.com
Unique User
Universal Mobile Telecommunications System
Unsolicited Messages
Unsubscribe
Value Added Service
Vanity Short Code
Video Tone
Viral Marketing
Visibility
Voicetone
WAP 1.0
WAP 2.0
WAP Billing
WAP Landing Page
WAP Pulll
WAP Push
WAP Site
WAP Storefront
Walled Garden
Wallpaper
Web Storefront
Wideband Code Division Multiple Access,
Widget (mobile)
Wireless Advertising
Wireless Application Protocol
Wireless Carrier
Wireless Markup Language
Wireless Spam
Wireless Web
XHTML
XML
Zero Rated Messaging

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