For marketers, where people are, where they’ve been and where they are going are strong indicators of consumer intent. For consumers, they expect to have what they want and need when they want it. That means that brands have to adapt to meet mobile consumers expectations with right place and time messaging. Using the power of real-time location marketers can finally stop the guesswork and more effectively reach the right people based on the real places they visit everyday to influence where they will go next. In fact, MMA’s SMoX research shared that using creative that feature location messaging and proximity targeting can drive a 40% increase in consumer engagement. However, if the place data isn’t accurate, then it all falls apart. This webinar will discuss the need for foundational accuracy - the combination of precise location data signals and accurate places - to build audiences based on the places people visit and attribute campaign success to store visits.
Attendees of this webinar will learn:
