A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Leveraging real-time insights and personalized cross-channel engagement metrics to develop innovative marketing strategies will separate the strong campaigns from the weak. Join us as we discuss best practices and the latest trends for reaching the coveted holiday shopper across devices.

Takeaways for cross-device marketing to holiday shoppers:

• Focus on the customer experience: Consumers score the average retailer’s understanding of them lower than the marketers themselves. It’s important to bridge that gap with actual data and consumer understanding.
• Think omnichannel: Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app.
• Increase Engagement and Inspire: Fight decreasing engagement numbers with tips and trends for reaching holiday shoppers in a meaningful way that inspires gift giving actions.