Transforming Communications into Conversations: One good conversation can shift the direction of change forever
The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With Customer Experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.
Join this webinar, where drawing on experiences working with Fortune 500 organizations and connecting billions of consumers to brands and each other for decades, we explore what you should be considering in 2017 when building B2C and B2B conversational strategies: