With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern. In this webinar, experts from DataXu and Adelphic will explain the major opportunities and challenges marketers are facing with targeting and attribution, the need for transparency on the buy and sell sides, and then demonstrate the newly created “MMA Programmatic Navigator” tool that's sure to become a go-to resource.