Raising the Bar for Omnichannel Commerce

What does ‘reality’ mean in an omnichannel world? Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. In response, brands and retailers are shifting to omnichannel commerce to deliver consumer experiences that bridge the gap between the real and the virtual. 
Now, marketers can identify and target individual consumers throughout their purchasing journey with context-aware experiences that drive satisfaction, loyalty, and revenue.
Several technologies have emerged to link the physical to the virtual. Brands seeking a seamless mobile experience and item-level analytics have identified NFC technology as revolutionary tool to facilitate a continuous dialogue with consumers – before and after-purchase - creating new engagement opportunities within the shopper’s journey.

Key Takeaways:
•Learn how implementing personalized omnichannel marketing campaigns can help brand owners increase their understanding of buyer behavior throughout the product’s lifetime. 
•Learn how providing contextualized and relevant messaging throughout the consumer’s shopping journey will foster deeper brand loyalty and drive repurchase intent while collecting valuable analytics. 
•Learn how Thinfilm’s NFC technologies can bring packaging and products to life by adding easy-to-use smartphone interactivity with the simple application of an affordable pressure-sensitive label.