Activating Geotargeting Across Your Campaigns with a Focus on Election 2016

There’s so much we can learn about a person based on the places they go. Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior. Speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016. Key takeaways from the session include:

• Background information on the collection and verification of user location data 
• Geofencing strategies to apply to your cross-device campaigns to reach the right users based on where they are in real time
• Best practices for applying geofencing tactics to reach campaign voters and influencers