One Perfect Mobile Experience – a Billion Times a Day | MMA Global

One Perfect Mobile Experience – a Billion Times a Day

Tuesday, July 19, 2016 - 2:00pm to 3:00pm EDT

Watch the Webinar:

Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?

Join IBM Product Marketing Manager, Michael Trapani, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment—billions of times a day.

Speakers: 
Product Marketing Manager, IBM Watson Marketing
IBM
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