Webinar Archive | Page 2 | MMA Global

Webinar Archive

Tuesday, May 18, 2021 - 11:00am to 11:45am EDT

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:

Region: 
Speakers: 
Global VP, Client Services
Sinch
Vice President and Principal Analyst
Forrester Research
VP of Growth and AI
iFood
Webinar Sponsor:
Watch the Webinar:

Thursday, May 13, 2021 - 2:00pm to 2:45pm EDT

The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.

Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:

Region: 
Speakers: 
Product Marketing Lead
The Weather Company
Offering Manager, IBM Watson Advertising Accelerator
The Weather Company
Associate Director, Strategic Sales & Partnerships
Xandr
Webinar Sponsor:
Watch the Webinar:

Friday, May 7, 2021 - 1:00pm to 2:00pm EDT

ConnectID enables sustained user recognition across the open web by matching to a persistent identifier, built on top of Verizon Media’s proprietary ID Graph. By leveraging consented data from direct consumer relationships across Verizon Media's owned and operated properties, ConnectID allows advertisers and publishers to drive deeper, more sustainable relationships with consumers.

Region: 
Speakers: 
VP, Product & Engineering - Ads Data
Yahoo
Moderator: 
Managing Director & Partner
BCG
Partner & Associate Director
BCG
Product Review By:
Watch the Webinar:

Wednesday, May 5, 2021 - 12:30pm to 1:00pm BST

Speakers: 
Managing Director EMEA
MMA
Business Development Manager
STORYLY
Head of TazeDirekt & Microline
MiGROS TiCARET A.S.

Thursday, April 29, 2021 - 2:00pm to 2:45pm EDT

In June of 2020, apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track. In partnership with AppsFlyer, the MMA conducted a 3-part research effort with both marketers and consumers about the implication of these changes.
Region: 
Speakers: 
President & GM
AppsFlyer
SVP – Head of Industry Research
MMA
Global Media Manager
McDonald's
CEO
Shields Strategic Consulting & Next in Marketing Podcast Host
Research Partner
Watch the Webinar:

Tuesday, April 27, 2021 - 2:00pm to 2:45pm EDT

Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This webinar will showcase how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience.

 

Region: 
Speakers: 
President
Sinch for Marketing
Principal Analyst
Insider Intelligence
Webinar Sponsor:
Watch the Webinar:

Tuesday, April 20, 2021 - 12:30pm to 1:30pm BST

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

Speakers: 
Managing Director EMEA
MMA
Former SVP EMEA
The Trade Desk
Brand and Marketing Director
TSB
Former CMO
Dreams and Domino's
Webinar Sponsor:
Watch the Webinar:

Friday, April 16, 2021 - 11:00am to 12:00pm EDT

Data deprecation is causing marketers to reevaluate relationships with their customers and partners, and a revelation has occurred across the ecosystem: trusted first-party relationships with your audience are mission critical. In this presentation, Epsilon will share learnings from the nearly 15 years we have invested in building our CORE ID graph of over 200MM individuals.

Region: 
Speakers: 
Sr. Director of Product Management for Identity
Epsilon
President
Epsilon
Moderator: 
Managing Director & Partner
BCG
Product Review By:
Watch the Webinar:

Thursday, April 15, 2021 - 4:00pm to 5:00pm IST

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

Region: 
Speakers: 
VP - Digital Transformation & Growth
Unilever South Asia
Head, Analytics
Aditya Birla Capital
Co-founder
Chumbak
Country Head & Board Member
MMA Global - India
VP Customer Strategy
Merkle Sokrati
Watch the Webinar:

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:

Wednesday, April 7, 2021 - 4:00pm to 5:30pm IST

Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
 
Key Takeaways From the Webinar:

Region: 
Speakers: 
Ex-Group MD, Isobar South Asia
Isobar India
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Director Consumer Experience and Ecommerce
Mondelez South Asia
Chief Operating Officer
Isobar
Co-founder
Slang Labs
CMO
Federal Bank
Vice President, Brand Solutions
JioSaavn
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Wednesday, March 31, 2021 - 11:00am to 12:00pm EDT

This debate will include five marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.

Region: 
Speakers: 
Media Director
Kroger
VP, Consumer Planning
Diageo
Watch the Webinar:

Wednesday, March 31, 2021 - 11:00am to 12:00pm EDT

This debate will include marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.
Region: 
Speakers: 
Media Director
Kroger
VP, Consumer Planning
Diageo
Senior Vice President Marketing Data Strategy; Analytics, Modeling & Insights
Bank of America
Chief Measurement Strategist
Google
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
VP, The Knowledge Lab
TransUnion
Watch the Webinar:

Tuesday, March 30, 2021 - 2:00pm to 2:45pm EDT

Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey. This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.

Region: 
Speakers: 
Vice President Customer Development & Strategy
Sinch
Former Group Director, Global Connections
The Coca-Cola Company
Webinar Sponsor:
Watch the Webinar:

Wednesday, March 17, 2021 - 2:30pm to 3:30pm ICT

Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.

We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?

Region: 
Speakers: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Managing Director
Certified Digital Professional (CDP) Indonesia
Presented by:

Tuesday, March 9, 2021 - 11:00am to 11:45am EST

The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
VP, The Knowledge Lab
TransUnion
SVP – Head of Industry Research
MMA
VP of Data Science
TransUnion
Webinar Partner:
Watch the Webinar:

Thursday, March 4, 2021 - 2:00pm to 2:45pm EST

As privacy regulations, like GDPR and CCPA, evolve and consumer sensitivity around how their data is being used increases, a fast-emerging critical need for marketers is the ability to evaluate Compliance Safety. Compliance Safety allows marketers to quickly review inventory and data sources for core compliance metrics at scale.

Region: 
Speakers: 
CEO and Co-founder
Neutronian
Vice President of Marketing
Equifax
Vice President of Marketing
American Express
SVP, Membership & Business Operations
MMA Global
Webinar Sponsor:
Watch the Webinar:

Thursday, February 25, 2021 - 2:00pm to 2:45pm EST

In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. 

Region: 
Speakers: 
Director, Market Insights
App Annie
Webinar Partner:
Watch the Webinar:

Thursday, February 18, 2021 - 12:30pm to 1:30pm CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

Region: 
Speakers: 
CEO & Founder
PLATFORM161 - now part of the Verve Group
Advisor, Integrated Media & Marketing Efficiency Management
Techcombank
Moderator: 
Chief Content Officer
Mobilegroove
Watch the Webinar:

Wednesday, February 17, 2021 - 11:00am to 12:00pm EST

This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.

Region: 
Speakers: 
Sr. Manager, Marketing Analytics and Optimization
Molson Coors
Chief Marketing Officer
RumChata
Chief Data Officer
Northwestern Mutual
Senior Director Marketing Decision Sciences
Best Buy
Former Director of Data Science & Analytics
Coca-Cola
Watch the Webinar:

Wednesday, January 27, 2021 - 11:00am to 12:00pm EST

This session will summarize the six marketing growth framework presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Region: 
Speakers: 
VP, The Knowledge Lab
TransUnion
Chief Intelligence Officer
Omnicom Media Group
L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative
Said Business School, University of Oxford
Associate Professor Of Marketing
Said Business School, University of Oxford
Moderator: 
Partner, Marketing Practice Leader
EY
Principal, Strategy & Value Creation
EY-Parthenon
Managing Director
EY
Webinar Sponsor:
Watch the Webinar:

Wednesday, January 20, 2021 - 12:30pm to 1:30pm GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.

We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.

Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.

Region: 

Wednesday, January 20, 2021 - 12:30pm to 1:30pm GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.

We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.

Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.

Region: 
Speakers: 
Head of Digital Marketing
CAMELOT
Client Partner Global
Dentsu
Digital & Mobile Lead
Mindshare
Managing Director EMEA
MMA
Junior Insights Writer
Global Web Index
Director, Brand Safety and Digital Risk EMEA
GroupM
Former President
Magna
Client Partner Global
Dentsu
Account Manager (Media)
Global Web Index
Country Manager UK
AdColony
Webinar Sponsor:
Watch the Webinar:

Wednesday, January 13, 2021 - 12:00pm to 1:00pm GMT

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.

Speakers: 
Managing Director EMEA
MMA
Chief Content Officer
Mobilegroove
Director of Connected TV & New Channels
Adjust
Webinar Sponsor:
Watch the Webinar:

Tuesday, December 15, 2020 - 2:00pm to 2:30pm EST

Gen Z is part of the largest generation globally and as fairly new consumers with increased buying power and influence, companies have the opportunity to earn their loyalty in a way that resonates with this mobile-native generation. Hear Skye Featherstone, Product Marketing Manager, Direct Response, at Snap, Inc, and Amir Ghodrati, Director of Market Insights at App Annie, discuss the latest insights on Gen Z across categories and markets, learn what these apps have done to achieve success and what makes Gen Z different from previous generations.

Region: 
Speakers: 
Director, Market Insights
App Annie
Product Marketing Manager, Direct Response
Snap, Inc.
Webinar Partner:

Thursday, December 10, 2020 - 2:30pm to 3:30pm IST

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.​ We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Key takeaways :

  • Current usage of MarTech
  • Share of marketing budget for MarTech
  • Types of marketing technology most used
  • Future of marketing technology adoption trends and much more​
Region: 
Speakers: 
Director and Head - Marketing and Communications
SAS India
Senior Vice President
ValueFirst
Chief Revenue Officer
ZEE5
MMA India MarTech Advisor; Digital Customer Experience Consultant
Moderator: 
Country Head & Board Member
MMA Global - India
Watch the Webinar:

Wednesday, December 9, 2020 - 4:00pm to 5:00pm IST

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.​

Key highlights:

Region: 
Speakers: 
Director, E-Commerce & Retail, India
Meta
Group CMO (Marketing, Digital & e-Commerce)
Future Group
Senior Director
Samsung Ads, India & South East Asia
Director, CX Strategy
Oracle
MMA India MarTech Advisor; Digital Customer Experience Consultant
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Thursday, December 3, 2020 - 2:00pm to 2:30pm EST

Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.

Region: 
Speakers: 
Strategic Business Consultant
Braze
Associate Director, CRM
Goat Group
Webinar Sponsor:
Watch the Webinar:

Tuesday, December 1, 2020 - 11:00am to 12:00pm EST

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: Exclusive preview of a to-be-published book with new findings on brand growth.

Region: 
Speakers: 
Founder
InfoScout, Now Numerator
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Presented by:
Watch the Webinar:

Wednesday, November 25, 2020 - 12:30pm to 1:30pm GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri

Wednesday, November 25, 2020 - 4:00pm to 5:00pm IST

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Key Highlights:

Region: 
Speakers: 
Head - Martech & Automation
HDFC Bank
CMO
Federal Bank
Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight
Aditya Birla Capital
Moderator: 
Solutions Director
Oracle
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Thursday, November 19, 2020 - 2:00pm to 3:00pm EST

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.

Region: 
Speakers: 
Marketing Analytics & SEO Lead
Showtime Networks Inc.
VP
Kochava Foundry
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Thursday, November 19, 2020 - 4:00pm to 5:00pm IST

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

Region: 
Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:
Members Only

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
Webinar Partner:
Members: Log in to watch the Webinar:

Wednesday, November 18, 2020 - 4:00pm to 5:00pm IST

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

​Key Highlights:

Region: 
Speakers: 
Senior Sales Director - Customer Experience (CX) Solutions
Oracle
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
Global VP, Advertising Platform
Saavn
Director - Marketing
Swiggy
Moderator: 
Partner - Entertainment, Media, Sports & CMO Avisory Leader
PwC India
Webinar Partner:
Watch the Webinar:

Thursday, November 12, 2020 - 2:00pm to 3:00pm EST

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

Region: 
Speakers: 
Brand Safety Executive
Bank of America
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Wednesday, November 4, 2020 - 12:30pm to 1:30pm EST

The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

Region: 
Speakers: 
Executive Vice President - Customer Solutions and Digital Banking
Garanti BBVA
Vice President Foods & Refreshment NAMETRUB
Unilever Turkey
Chief Marketing Officer
Turkcell
Customer Experience Advisor
SAS
Country Director
MMA Germany
L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative
Said Business School, University of Oxford
Watch the Webinar:

Thursday, October 29, 2020 - 11:00am to 12:00pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: Building equity with the advertising basics of creative, reach, targeting, and timing.

Region: 
Speakers: 
Chief Research Officer
NCSolutions
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Presented by:
Watch the Webinar:

Wednesday, October 28, 2020 - 2:00pm to 3:00pm EDT

The unreachables are a highly desirable demographics made up of tech savvy millennials  that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

Region: 
Speakers: 
Director of Program Management, Brand Partnership Studio
Twitch
Webinar Partner:
Watch the Webinar:

Tuesday, October 27, 2020 - 2:00pm to 3:00pm EDT

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

Region: 
Speakers: 
Principal Product Manager
Yahoo
Head of Global Audience Marketing & Media
IBM
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:
Members Only

Monday, October 26, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
MMA Global
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:
Members Only

Friday, October 23, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
MMA Global
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:

Thursday, October 22, 2020 - 2:00pm to 3:00pm EDT

Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before. 

Region: 
Speakers: 
Former Head of Brand Advertising and Partnerships
eBay
Moderator: 
Webinar Sponsor:
Watch the Webinar:
Members Only

Wednesday, October 21, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
MMA Global
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:

Wednesday, October 14, 2020 - 12:30pm to 1:30pm EDT

With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.

In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.

Region: 
Speakers: 
Managing Director EMEA
MMA
Managing Director, Co-Founder
PubNative
Moderator: 
Chief Content Officer
Mobilegroove
Presented by:
Watch the Webinar:

Wednesday, October 14, 2020 - 11:00am to 12:00pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: New advertising framework connecting impressions and actions to drive profitable growth both short- and long-term

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Presented by:
Watch the Webinar:

Monday, October 12, 2020 - 12:00pm to 1:00pm SGT

No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.

Region: 
Speakers: 
SVP Digital Advertising and Banking of Telkomsel
PT. Telekomunikasi Selular (TELKOMSEL)
General Manager, Marketing, Southeast Asia
Fonterra
Partner Leader
Mindshare Indonesia

Thursday, October 8, 2020 - 2:00pm to 3:00pm EDT

In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.

Region: 
Speakers: 
Senior Manager, Acquisition Marketing
Audible
Vice President, Media, Strategy & Analytics
Discovery Network
Moderator: 
President & CEO
Kochava
Fraud Science Advisor
Watch the Webinar:

Wednesday, October 7, 2020 - 12:30pm to 1:30pm BST

Why Attend:

- Hear from leading brands, Akbank and SAS, on how they are actually using AI to support their customer strategy.

- Understand the opportunities and challenges of processing vast quantities of data

- Learn what AI means for marketing in the New Normal

 

Speakers: 
Chief Content Officer
Mobilegroove
Customer Experience Advisor
SAS
EVP - Banking and Digital Solutions
Akbank
Country Director
MMA Germany
Presented by:
Watch the Webinar:

Wednesday, September 30, 2020 - 12:30pm to 1:30pm BST

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

 

Speakers: 
Managing Director - Central Europe
AppsFlyer
Presented by:
Watch the Webinar:

Thursday, September 24, 2020 - 5:30pm BST

Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.

Region: 
Speakers: 
Senior Marketing Manager Digital
KFC Germany
Head of Media Agencies, DACH
Meta
Managing Director
YOC
CEO
Madvertise
Country Director Germany
MMA
Watch the Webinar:

Thursday, September 24, 2020 - 3:45pm to 4:15pm CEST

Overseeing the one of the largest marketing organizations globally comes with challenges and opportunities.

Region: 
Speakers: 
Former SVP & Global CMO, GM Marketing
General Motors
CEO
MMA Global
Watch the Webinar:

Wednesday, September 23, 2020 - 6:30pm to 7:00pm CEST

Speakers: 
CMO
Camelot
Managing Director EMEA
MMA
Watch the Webinar:

Wednesday, September 23, 2020 - 2:00pm to 3:00pm CEST

We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.

But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.

Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.

Region: 
Speakers: 
Media Director DACH & NORDICS
Unilever Deutschland Holding GmbH
Mobile Growth Lead
Google
Chief Product Officer
Upday for Samsung
Managing Director DACH
Ogury
Head of Sales D-A-CH
adjust.com
Managing Director EMEA
MMA
Watch the Webinar:

Tuesday, September 22, 2020 - 12:30pm to 1:30pm BST

This webinar will cover the key findings for this year’s report* with comparisons to previous years.

Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.

· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.

· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement

Region: 
Speakers: 
Global Head of Content
GSK
Global Account Director Coca-Cola
UM
Managing Editor, Research & Rankings
WARC
Managing Director EMEA
MMA
Watch the Webinar:

Wednesday, September 16, 2020 - 12:30pm to 1:30pm BST

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

Region: 
Speakers: 
Partner
McKinsey’s London office
Senior Partner
McKinsey’s Paris office
Managing Director EMEA
MMA
Associate Partner
McKinsey & Company
Presented by:

Monday, September 14, 2020 - 5:30pm to 6:30pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: It is not possible to use short-term performance metrics to drive long-term success

Region: 
Speakers: 
Ehrenberg-Bass Institute, Author of How Brands Grow: What Marketers Don’t Know
University of South Australia
Presented by:

Wednesday, September 9, 2020 - 12:30pm to 1:30pm BST

The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.

To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.

In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:

Speakers: 
Sunday Times Business Best Selling Author
The Squiggly Career
Managing Director EMEA
MMA
Watch the Webinar:

Thursday, September 3, 2020 - 3:00pm to 4:00pm SGT

MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards​ - the only awards platform to recognise mobile marketing.

This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.

Coca-Cola Indonesia and GOJEK
Celebrate Moments That Matter with Coca-Cola

Region: 
Speakers: 
CEO Indonesia & Group COO
GetCraft
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Country Head & Board of Director Indonesia
MMA Global Indonesia
Country Head & Board Member
MMA Global - India
Head – BD & Strategic Alliances
MMA India
Webinar Partner:
Watch the Webinar:

Friday, August 28, 2020 - 10:00am to 12:00pm SAST

There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.

Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.

Our illustrious panel will discuss:

Region: 
Speakers: 
Director of Creative Development
Kantar
CEO/ Co-founder
Survey54
Executive Creative Director
Liquorice
Head of Facebook Creative Shop
Facebook
Chief Creative Officer
Ogilvy Johannesburg
Presented by:

Thursday, August 27, 2020 - 1:00pm to 2:00pm EDT

While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.

KEY TAKEAWAYS

Region: 
Speakers: 
Head of Global Data Solutions
Yahoo
Moderator: 
SVP – Head of Industry Research
MMA
Webinar Partner:
Watch the Webinar:

Thursday, August 20, 2020 - 3:00pm to 4:00pm EDT

Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.

Breakthrough Moments Topics Covered:

Region: 
Speakers: 
SVP of Marketing and Strategy
PowerChord
Senior Account Manager-Lead
PowerChord
Moderator: 
Creative Director
InMarket
Webinar Sponsor:

Thursday, August 13, 2020 - 12:30pm to 1:45pm IST

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth. Opportunities to engage their audiences are vast — online and offline media, websites, apps, email, and physical stores.

Region: 
Speakers: 
Co founder
Proftwheel
Executive Director, Digital Bank
DBS Bank
Director, Google Cloud
Google
Head - Martech & Automation
HDFC Bank
Customer Engineer Manager, Google Cloud
Google
Vice President, Marketing
Myntra
Country Head & Board Member
MMA Global - India
Presented by:
Watch the Webinar:

Thursday, August 13, 2020 - 2:00pm to 3:00pm WIB

Tet 2021 is on its way, Brands and Consumers alike want a fresh start.

Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times. 

Region: 
Speakers: 
Vietnam Country Lead
Youtube
Senior Account Manager
Google
Account Manager
Google
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Webinar Partner:

Thursday, August 6, 2020 - 12:30pm to 1:45pm IST

Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.

Region: 
Speakers: 
CEO
Tata CLiQ
COO - Financial Services
Bharti Enterprises
Head of Marketing
Myntra
General Manager - Consumer Marketing
Ford India
Director
Google
Sr. Expert
McKinsey
VP - Digital Transformation & Growth
Unilever South Asia
Country Head & Board Member
MMA Global - India
Presented by:
Watch the Webinar:

Wednesday, August 5, 2020 - 2:00pm to 3:00pm ICT

Get into the secret of Grab audience who have proven transaction power, and how to drive results for your business by joining GrabAds and MediaDonuts team on MMA Webinar on Wednesday, August 5 as we showcase Grab’s action-based & O2O ad formats that can help your business to generate flying results.

In this session we will:

Region: 
Speakers: 
Head of GrabAds
Grab Vietnam
Country Head
MediaDonuts
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

Thursday, July 30, 2020 - 12:30pm to 1:45pm IST

With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.

Region: 
Speakers: 
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Sr. Expert
McKinsey
Co-Founder and CEO
Tatvic Analytics
Head of Digital Strategy
ITC Limited
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products
Senior Director
Samsung Ads, India & South East Asia
Country Head & Board Member
MMA Global - India
Presented by:
Watch the Webinar:

Wednesday, July 29, 2020 - 11:00am to 12:00pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Region: 
Speakers: 
Author of Long-Term Impact of Marketing: A Compendium
UCLA Anderson Graduate School of Management
Presented by:
Watch the Webinar:

Friday, July 24, 2020 - 3:00pm to 4:00pm SGT

“The world is one big data problem."

- Andrew McAfee (principal research scientist, MIT)

Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.

Region: 
Speakers: 
Director, Customer and Marketing Experience
Intel Asia Pacific and Japan
Co-Founder
BOLT
CEO APAC & Chairman India
Dentsu Aegis Network
Presented by:
Watch the Webinar:

Tuesday, July 21, 2020 - 4:00pm to 5:15pm IST

Indian consumers are leaning into voice like no other country in the world. The power of voice makes technology and products accessible to more and more Indians. In less than 3 years, an entire ecosystem for voice has emerged from voice platforms to developers to brands that are building and adopting voice. We are at an inflection point where voice will further accelerate in the next couple of years. With this 1st webinar on Voice, we will focus on sharing and having a discussion on:

Region: 
Speakers: 
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Ex-Group MD, Isobar South Asia
Isobar India
MMA India Board Member; Chief Marketing officer (CMO)
McDonald’s India
CEO
Agrahyah Technologies and aawaz.com
Vice President
Times Internet
Moderator: 
Chief Operating Officer
Isobar
Watch the Webinar:

Friday, July 17, 2020 - 3:00pm to 4:00pm SGT

Your brand is a story unfolding across all customer touch points. It has always been the learning for innovators and marketers to start the customer journey from customer experience and the working backwards to your product or services and mandates the need to walk in the customer shoes to know what customers really want.

Region: 
Speakers: 
Chief Marketing Officer
Techcombank
Chief Executive Officer, APAC
PHD
Chief Executive Officer
The Glitch
Presented by:
Watch the Webinar:

Thursday, July 16, 2020 - 2:00pm to 3:00pm ICT

The COVID-19 pandemic and lockdown to contain the coronavirus spread have disrupted businesses, as demand came crashing down and supply chains were broken. While this is undoubtedly a crisis, it is also an opportunity to reassess and refocus your business.

Region: 
Speakers: 
TERRITORY MANAGER VIETNAM
CLEVERTAP
Marketing Director Southeast Asia
CLEVERTAP
Former Vietnam Country Manager
Elsa
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
App Marketing Manager
SENDO
Presented by:

Thursday, July 9, 2020 - 12:30pm to 1:15pm CEST

Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications, or bots. The question is: Are brands and consumers ready? 

Speakers: 
Managing Director EMEA
MMA
Customer Experience Advisor
SAS
Marketing Communications & CRM Director
Migros
Moderator: 
Chief Content Officer
Mobilegroove
Webinar Sponsor:

Friday, July 3, 2020 - 3:00pm to 4:00pm SGT

“The best way to find yourself is to lose yourself in the service of others."

- Mahatma Gandhi

 

Region: 
Speakers: 
Chief Executive Officer
Edelman Singapore
Regional Business Director
Abbott Rapid Diagnostics
Founder & CEO
Think Design
Presented by:
Watch the Webinar:

Friday, June 26, 2020 - 3:00pm to 4:00pm SGT

Traditional marketing and advertising are being disrupted — being asked to transform and take on the responsibility to drive broader enterprise growth. To rise to this challenge, marketing organisations must acquire a larger skill set and better understand the diverse and rapidly changing business models that are emerging.

Region: 
Speakers: 
Founder and CEO
Mach49
Global CEO
Next 15
Chief Executive Officer
Clipsal Solar, a Schneider Electric Venture
Director of Marketing and Communications, Asia Pacific
Red Hat
Watch the Webinar:

Thursday, June 25, 2020 - 2:00pm to 3:00pm EDT

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Region: 
Speakers: 
Chief Strategy Officer
InMarket
VP of Client Strategy,
InMarket
Webinar Sponsor:
Watch the Webinar:

Thursday, June 25, 2020 - 3:00pm to 4:00pm IST

The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

Region: 
Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Chief Data Scientist, Head of Analytics
Smartfren Telecom
Webinar Sponsor:
Watch the Webinar:

Thursday, June 25, 2020 - 3:00pm to 4:00pm SGT

Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person.

Region: 
Speakers: 
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
Head of Detection
White Ops
Senior Strategic Advisor
H+
Digital Business Consultant & Strategic Advisor
Quorev Pte. Ltd.
Webinar Sponsor:
Watch the Webinar:

Wednesday, June 24, 2020 - 11:00am to 12:00pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business

Region: 
Speakers: 
Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage
Wharton School of the University of Pennsylvania
Presented by:
Watch the Webinar:

Friday, June 19, 2020 - 3:00pm to 4:00pm SGT

Click here to watch the webinar on YouTube.

As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.

Region: 
Speakers: 
Former CMO
Dreams and Domino's
Founder & Group CEO
theAsianparent
General Director
Kantar Media Vietnam
Chief Customer Officer
Income Insurance APAC
Watch the Webinar:

Thursday, June 18, 2020 - 2:00pm to 3:00pm EDT

It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.

Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:

- How marketers are using location data to monitor business health and watch for cues of reopening

Region: 
Speakers: 
SVP of Strategy
PlaceIQ
Webinar Sponsor:
Watch the Webinar:

Wednesday, June 17, 2020 - 3:00pm to 4:00pm SGT

Click here to watch the webinar on Facebook.

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.

Region: 
Speakers: 
Agency Partner Thailand
Facebook
Partner Manager Thailand
Facebook
Partner and CMO
N-SQUARED eCommerce
Webinar Partner:
Watch the Webinar:

Monday, June 15, 2020 - 3:00pm to 4:00pm SGT

Watch the video on YouTube here.

The gaming industry has come a long way since the ‎#retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.

Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.

Region: 
Speakers: 
Head of Research, APAC and MENA
Twitter
Watch the Webinar:

Friday, June 12, 2020 - 3:00pm to 4:00pm SGT

Watch the webinar on YouTube here.

Being a marketer today is harder than ever. And more exciting, too!

Virtually anyone involved with digital marketing is technologically-based and harnesses technology to achieve marketing goals and objectives.

Region: 
Speakers: 
Group Chief Marketing Officer
CK Birla Group
VP Marketing ASEAN & South Pacific
The Coca-Cola Company
CEO
ACCESSTRADE
APAC Head of Agency and Channel Sales
LinkedIn
Watch the Webinar:

Thursday, June 11, 2020 - 12:30pm to 2:00pm IST

The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled

Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.

Region: 
Speakers: 
MMA India Board Member; Chief Marketing Officer
HDFC Bank
Sr. Expert
McKinsey
Chief Marketing Officer
Seeking Alpha
Co-founder and CEO
Aqilliz
Moderator: 
Country Head & Board Member
MMA Global - India
Watch the Webinar:

Wednesday, June 10, 2020 - 2:00pm to 3:00pm IST

The COVID-19 pandemic is affecting every aspect of our lives and disrupting businesses in ways no one could ever imagine.

MMA brings insights based on market research and perspectives from businesses, so marketers can understand changes in consumer mindsets that are at play and develop strategies for survival and growth.

Join us for this webinar that will cover:

Region: 
Speakers: 
MMA India Board Member; Chief Marketing officer (CMO)
McDonald’s India
Founder and CEO
Neurosensum & SurveySensum
Co-founder and CEO
Unomer
MMA India Board Member; CEO
JioAds
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Friday, June 5, 2020 - 3:00pm to 4:00pm SGT

Watch the Webinar on YouTube here.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Region: 
Speakers: 
Regional Managing Director, GrabAds & Brand Insights
Grab
Chief Marketing Officer /Brand Mama at large
Former CMO: Hollard & Kulula.com
Vice President / Managing Director – Asia, Middle East, Africa
General Mills
Strategic Advisor
Anzu.io
Webinar Sponsor:
Watch the Webinar:

Friday, June 5, 2020 - 10:30am to 11:30am ICT

Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish? 


Language: Vietnamese 

Region: 
Speakers: 
Vertical Lead
Facebook
Strategic Partner Manager
Facebook
Senior Brand Manager
Sendo
CEO
Adsota
Gaming Creator
OTA
Webinar Sponsor:

Tuesday, June 2, 2020 - 2:00pm to 3:00pm EDT

In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.

Takeaways:

Region: 
Speakers: 
Chief Strategy Officer
Teads
Webinar Sponsor:
Watch the Webinar:

Friday, May 29, 2020 - 3:00pm to 4:00pm SGT

Watch the Webinar on YouTube here.

Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.

Region: 
Speakers: 
Founder & Chair
UN:ventures
Managing Director of Emtek, and CEO of SCM
Emtek/SCM
Director, APAC Marketing, DTC/Disney+
Disney
Moderator: 
Managing Director
MMA APAC
Webinar Partner:
Watch the Webinar:

Friday, May 29, 2020 - 10:30am to 11:30am ICT

Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.

Region: 
Speakers: 
Deputy Managing Director
Adtima
Audience Insight Lead
Adtima
Webinar Partner:
Watch the Webinar:

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:

Thursday, May 28, 2020 - 12:30pm to 1:30pm IST

83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.

Agenda:

Region: 
Speakers: 
Founder & CPO
Zeotap
Director - Marketing
Swiggy
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Wednesday, May 27, 2020 - 3:00pm to 4:00pm SGT

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.

We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.

Region: 
Speakers: 
Partner
McKinsey and Company
Partner
McKinsey and Company

Tuesday, May 26, 2020 - 2:00pm to 3:00pm IST

As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.

In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss

  • The future is digital. This pandemic has accelerated the consumer journey towards that
  • The pace at which businesses adopt digital will determine their future success
  • New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
Region: 
Speakers: 
Vice President & Managing Director, India
Facebook
Webinar Sponsor:
Watch the Webinar:

Tuesday, May 26, 2020 - 10:00am to 11:00am ICT

Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.

Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!

Region: 
Speakers: 
Founder and CEO
Neurosensum & SurveySensum
Webinar Partner:
Watch the Webinar:

Friday, May 22, 2020 - 3:00pm to 4:00pm SGT

Innovation & Collaboration

Watch the Webinar on YouTube here.

Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.

Region: 
Speakers: 
Chief Executive Officer GroupM Asia Pacific
GroupM Asia Pacific
Chief Executive Officer, Greater China
JLL
Chief Commercial Officer
Gojek
Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media
Unilever Indonesia
Moderator: 
Managing Director
MMA APAC
Webinar Partner:
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Friday, May 22, 2020 - 10:00am to 11:00am ICT

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

Region: 
Speakers: 
Client Partner
Facebook Singapore
Senior Digital Business Manager
Cicle K
Webinar Sponsor:
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Thursday, May 21, 2020 - 3:00pm to 4:00pm SGT

Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.

Region: 
Speakers: 
Managing Director, APAC
iPinYou
Managing Partner
Happy Marketer
Business Director
LiveRamp China
Director, Data Product Solution, Account Growth Department
iPinYou
Webinar Partner:
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Wednesday, May 20, 2020 - 12:30pm to 1:30pm IST

With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.

The webinar will shed light in:

Region: 
Speakers: 
MMA India Board Member; Head of Global Business Solutions, Southeast Asia
TikTok
Webinar Sponsor:
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