Serving as a deep dive into the MMA Mobile Native Advertising Committee’s Mobile Native Advertising Guidance Report, this session will review the critical elements marketers need to focus on to successfully leverage mobile native advertising. 

As advertisers continue to push for the development of both format and context – users and advertisers alike will benefit from advertising that connects people to products in ways that are meaningful and additive to the experiences today’s Internet offers. 

Presenters from the MMA's Mobile Native Advertising Committee will share findings from multiple studies and draw from case studies on what’s working and what’s not – essential for any marketer looking to improve ROI on their investments in this area.