Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing
Verve, an industrywide leader in location-based mobile advertising, in collaboration with Wildness, a youth-insights group founded by Awesomeness TV, conducted original research on the mobile behaviors of more than 3,000 14- to-29-year-olds. In the study, this group is given a new name: Mobile Prodigies, and Verve’s new research shows the profound impact Mobile Prodigies will bring to mobile advertising, mobile’s intersection with in-store shopping, and the future of creative. Mobile Prodigies demand innovative, context-rich, and delightful mobile content and experiences. This new study, which will be discussed in the webinar, is a deep dive into how marketers and advertisers can earn Mobile Prodigies’ loyalty — plus nuanced and carefully granted access to their location data — when we deliver that mix.