Delivering intuitive, compelling and seamless experiences to your customers is more important than ever. What’s more is that as your world as a marketer gets more fragmented (as a single user may experience your brand across multiple smartphones, tablets, desktops), your customers are becoming more channel agnostic. They transition from one device to another, expecting seamless continuity. The fragmented device and channel ecosystem, combined with high customer expectations creates a complex landscape that marketers have to navigate. Fortunately, there is a hot new emerging technology that is quickly on the rise: Mobile Marketing Automation.
You’ve probably heard Mobile Marketing Automation referenced in mobile marketing blogs and news sites. VentureBeat recently wrote an article on how hot and fast growing this category is, while Forrester just released their first vendor landscape in this category. In this webinar you will learn exactly what Mobile Marketing Automation is, and how it can help your business become mobile first.
Take-aways include:
