How Marketers Use Location Data: MMA Marketer Study
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:
While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.
Marketers who gained confidence by leveraging location for increasing foot traffic now focus on applying the learnings for brand insights, measurement and attribution.
On the flip side, small spenders, those that self-reported spending less than 8 percent of their digital marketing budget on mobile, are slower to adopt location tools and are less confident in their mobile efforts.
