Engaging the Mobile Gaming Audience Programmatically: What Brands Need to Know

According to the MMA’s Mobile Gaming Guidance Report, the mobile gaming audience is bigger, more engaged, and more valuable than ever before.  In the U.S. alone, over half the population is gaming on-the-go with no signs of slowing. This is an opportunity for brand advertisers to reach an overlooked segment that can make a big impact in their overall UA strategy. How can brands reach this high value audience at scale? What are the channels, demographics, segments available? Which ad formats are performing at top ROI? 
 
Chartboost is the leading in-app mobile game ad platform connecting advertisers to over 900million monthly active users worldwide, direct and programmatically. 
 
What you will learn:
•         Why the mobile gaming demographic is so valuable for brand advertisers mobile marketing strategy
•         How to get the most from your programmatic buying through key data with the mobile gaming audience
•         How to leverage programmatic and real time bidding into your UA strategy 
•         Best practices in reaching the mobile gaming audience with formats optimized for engagement like rewarded video and playable ads