The Brand Marketer's Guide to Mobile-Video Viewability

Mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In The brand marketer's guide to mobile-video viewability, the experts from InMobi will help brand marketers understand

* What mobile video viewability really means
* Global definitions of mobile video viewability
* Viewability through independent measurement
* What to look for when choosing the right viewability partner