Artificial Intelligence: Welcome to the Cognitive Era
Tuesday, April 24, 2018 - 2:00pm to 3:00pm EDT
Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work. Discover the power and promise of the new cognitive era and how it will enable marketers to make better decisions, with more confidence and less risk. Hear real life examples of how artificial intelligence is being leveraged across various industries and walk away with a greater comprehension of how to make AI actionable.