Instagram kicked its advertising program into high gear in September, opening its platform to a wide variety of global advertisers and adding a suite of new products, including 30-second video ads and a guaranteed delivery premium product. Advertising on the visual social network, however, requires a different mindset than many other platforms. It’s time for brands to figure out best practices for reaching and engaging Instagram’s massively loyal 400-million-user base in a smart and effective manner.
AdParlor, with its focus on social and video advertising, is one of the first Instagram Ads API partners. We’ll provide insights into success strategies based on Instagram campaigns AdParlor has already run for its blue-chip clients. You’ll find out:
