Accuracy vs. Precision in Location Data | MMA Global

Accuracy vs. Precision in Location Data

Tuesday, December 15, 2015 - 2:00pm to 3:00pm EST

Watch the Webinar:

What You Missed in High School Chemistry Is Costing You Marketing Dollars

Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?

Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:

  • Evaluating a location data partner
  • Attributing campaign ROI 
  • Setting requirements for applying mobile insights beyond ad targeting

This lively session will arm you with the questions to ask - and the answers to look for - when relying on location data.

Speakers: 
VP of Product
PlaceIQ
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