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September 2009

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Mobile Marketing Association Publishes Latest Global Mobile Advertising Guidelines
Revised guidelines address new advertising units and the globalization of Mobile Applications specifications

The MMA today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry. Read the full story

MMA Mobile Spotlight Series Launch Event
Hosted by NextWeb Media

Join us for cocktails, make key contacts, and learn about the latest trends in the mobile industry! Hosted at NextWeb Media offices (NYC) on October 28th from 5:30-7:30pm. Read more

Visit Us at CTIA Wireless IT & Entertainment and Enter to Win a Complimentary Ticket to the MMA's Global Awards Cereomy!
MMA will be at CTIA Wireless IT & Entertainment next week. Stop by and visit us at Booth 213-K. We look forward to seeing you in San Diego!

Mobile Takes Centre Stage for Brands Worldwide
MMA’s Mobile Marketing Forum reveals mobile to be a fully integrated part of the marketing strategy for several of the world’s top brands. Read more

Mobile Marketing Association Partners with BVDW to Launch MMA Germany
Builds on industry guidelines and best practices; offers greater member benefits. Read more

Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy
MMA research demonstrates power of mobile channel to drive consumer purchase. Read more

Mobile Marketing Association Increases Support for South African Market
Appoints marketing industry expert Terry Murphy. Read more

More MMA News

Each month the Mobile Marketing Association will celebrate a few outstanding MMA members. This will give other MMA members (and the public) an opportunity to find out about each company, and how they’ve become successful.

MRM Worldwide (Princeton Office)

MRM Worldwide Logo

Company Representative: Jason Alan Snyder, Senior Vice President of Digital and Technological Strategies

"Our mobile devices are becoming an extension of us as physical beings. And, as technologies evolve, I one day foresee the merger of these devices with our own biology..." J.A. Snyder

Unkasoft Advergaming

Company Representative: Juan Antonio Muñoz-Gallego, Founding Partner

"Unkasoft was a pioneer in the mobile marketing industry, so we had no previous experience to learn from. Now, companies getting into mobile marketing have the benefit of being able to study the successful campaigns and marketing strategies of those who have done it before." J.A. Muñoz-Gallego

Would you like to participate in this program? Learn more

Industry Initiatives in San Diego

The Industry Initiatives team will be in San Diego during the CTIA event, October 6-9. We will be holding various committee meetings and will be meeting with our members. Please email committees@mmaglobal.com if you would like to meet with us while in San Diego or find out more about the committee meetings we have planned.

Women in Wireless
The North American Women in Wireless committee met on August 24 for a successful peer mentoring session in New York. If you would like to be invited to the next series and upcoming networking events, please send an email to: committees@mmaglobal.com

More
All MMA documents can be downloaded from HERE

For questions or participation please email us at committees@mmaglobal.com

Additional details for all committees

MMA Forum: Los Angeles & MMA Global Awards Ceremony

The world’s leading mobile marketing event is returning to Los Angeles on November 17, 2009!

Get the latest insights, showcase your mobile marketing initiatives, and meet members of the global mobile marketing ecosystem.

Registration for MMA Forum 2009 Los Angeles is now open. Register by October 15 to get the early registration price.

MMA Member Discount

MMA Members!

Take advantage of your great discounts for this event. Learn more

More Upcoming Events


Mobile Marketing: The Big Picture By Jeff Hasen, Chief Marketing Officer, HipCricket Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple's iPhone. Read more Other Featured Articles: Mobile Advertising will even make it in a conservative advertising market like Austria (Direct Mobile Communications GmbH) More Articles		Gain industry exposure by participating in MMA programs and initiatives worldwide. Today we are introducing a new program: Featured MMA Member. Each month the Mobile Marketing Association will celebrate a few outstanding MMA members. Learn more

	Behavioural targeting pays off (Yonder Mobile Media) Content was made available to users to profile themselves and to refer a friend. Visitors could then download full tracks and ringtones from website. Results: In the first 3 days after the text messages were sent, the site had 1684 unique visits. Read more

	Reebok rides the high waves of IPL (mkhoj) Reebok ads placed on WAP sites with primarily cricket, sports and youth oriented traffic like sports sites, social networks, entertainment portals etc. Results: Jersey downloads of 53% outnumbering regular downloads by 12%. Read more

Other Featured Case Studies: Mobile Phones Serve as Docent for Adobe MAX Attendees (2ergo) Doritos “Buddy or Love?” (Aerodeon Turkey)
More Case Studies


MMA Members learn the most from one another. Share your knowledge! Upload Your Articles, Case Studies, Press Releases & Job Posts


MMA Monthly Research Digest August 2009 (MMA Market Intelligence) Each month, MMA Market Intelligence publishes a digest of recent research from sources throughout the industry. August's digest includes research from MMA, Forrester, Acision and OgilvyOne, GSA Association and others. Read more For MMA Members Only: Microsoft Delivers “Snackable” Mobile Video Content to Drive Solid Business Results Microsoft’s U.S. Central Marketing Group wanted to see if mobile advertising could engage IT professionals and drive additional demand for Microsoft Office SharePoint Server (MOSS). John Cosley (Digital Marketing, U.S. CMG) turned toMillennial Media, a leading mobile ad network, and Ansible, Interpublic Group’s mobile marketing agency, to create and deliver a high-impact mobile destination and advertising campaign. Read more More Publications and Stats		Senior Product Marketing Manager (Emerging Mobile Advertising Solutions) We are looking for a top candidate with excellent industry track record in Internet Advertising and/or Mobile Advertising for driving the Product Marketing efforts for Emerging Mobile Advertising Solutions at Microsoft. Direct experience in driving product marketing for internet/mobile advertising products is a requirement for this position. Senior Marketing Manager, Global Trade Marketing (Microsoft Mobile Advertising) Microsoft Advertising (MSA) is looking for a star Senior Marketing Manager with an outstanding track record in online/digital marketing and a strong passion for emerging/mobile media to reinforce the global mobile advertising marketing team. This is a high-impact, high-visibility opportunity for an experienced marketing manager looking to help build and scale a significant new business for Microsoft. More Job Postings

The Open Mobile Summit, Nov 4-5, San Francisco Hear the most powerful people in the industry address the million dollar questions in wireless. Places are limited. Act now. Register Today!		AppsXchange Asia, November 16-17, 2009 While apps stores will not be the main revenue generators for many handset manufacturers, platform vendors or operators, many of them are jumping on the bandwagon in hopes that their apps stores will help them sell more and keep customers loyal. The upcoming AppsXchange Asia conference will be Asia's first-ever event to focus on this much-discussed business model.

ad:tech New York - Exhibition November 4-5, 2009 & Conference November 4-6, 2009 The conference for digital marketers featuring the latest research, best strategies and hottest trends. Sessions are geared to deliver real value and measurable return for conference attendees.		SOPA Media Summit 2009, November 19 – 20, Beijing It is a landmark conference bringing together international and Asian media leaders as well as principal stakeholders to examine publishing retooling and strategy redeployment for revenue optimization.



Webit Expo & Conferences: The only eMarketing and eBusiness Event for SE Europe Webit is the biggest event for Central & Eastern Europe on Digital Marketing, e-Business. Meet some of the world renowned professionals & the major local players on the CEE markets. Learn more		DMA09 –the largest marketing event in the world Register now and SAVE up to $200 at www.dma09.org. As a mobile marketer, you are part of the growing next generation of direct marketers! This is the global event for integrated, multichannel, and digital marketers – and it’s fast approaching on October 17-22 in San Diego. Learn more

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Disclaimer: Opinions expressed in the Mobile Messenger articles are those of the authors. The MMA does not endorse trademarked products mentioned in this publication; their inclusion is solely at the discretion of the authors.