October 2009 Newsletter

Articles | Case Studies | Education | Research | News

October 2009

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New Edition of the International Journal of Mobile Marketing
The MMA is happy to introduce a new digital way to purchase and read your International Journal of Mobile Marketing! Download an electronic copy today, single articles and full journal downloads are now available.

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Mobile Marketing Association Announces 2009 Global Award Finalists
The Mobile Marketing Association, announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. Read the full story

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Each month the Mobile Marketing Association will celebrate a few outstanding MMA members. This will give other MMA members (and the public) an opportunity to find out about each company, and how they’ve become successful.

Mobixell

Company Representative: Eran Hertzmann, AVP Marketing, Mobile Advertising

"Today’s mobile marketing world is crowded with many great companies, offering diverse products, solutions and concepts, so it is very important to make sure, before you start your mobile marketing journey, that whatever you are going to offer the world – it will have some kind of uniqueness, otherwise it would be very hard to make a successful mark in the arena." E.Hertzmann

Would you like to participate in this program? Learn more

Mobile Marketing Association Published the Latest Global Mobile Advertising Guidelines
The MMA Mobile Advertising committee published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry. The new document can be downloaded from HERE

MMA Responds to FCC Notices of Inquiry
The MMA issued responses to Notices of Inquiry into the Wireless market released by the FCC in August. The responses were to the Notice of Inquiry into Competitive Market Conditions, the Notice of Inquiry into Innovation and Investment, and the Notice of Inquiry into Truth in Billing. Read more

Women in Wireless
The North American Women in Wireless committee was invited on a Sunset Yacht Cruise in San Diego on October 6th, hosted by Motricity.

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All MMA documents can be downloaded from HERE

For questions or participation please email us at committees@mmaglobal.com

Additional details for all committees

MMA Forum: Los Angeles & MMA Global Awards Ceremony

The world’s leading mobile marketing event is returning to Los Angeles on November 17, 2009!

48-HOUR SPECIAL:

REGISTER IN THE NEXT 48 HOURS TO RECEIVE 30% OFF

Use this discount code at checkout when registering by Saturday, October 31: 48hrMMF09

REGISTER TODAY

MMA Member Discount

MMA Members!

Take advantage of your great discounts for this event. Learn more

More Upcoming Events


Privacy in Mobile and Emerging Media By Bob Walczak, CEO of Ringleader Digital It took some time for the online advertising industry to begin to address the multitude of privacy concerns that arose during its early days. The combination of self-regulating bodies, federal legislation, and advancements in technology all worked collectively to help protect us. . Read more Other Featured Articles: Twitter vs. Mobile: A marketer's scorecard (HipCricket) More Articles		Get access to special membership discounts to hundreds of industry events worldwide. The Mobile Marketing Association partners with industry leaders to offer our members unique event discounts. Join the MMA and take advantage of these special offers. Learn more about all membership benefits

	Intel Mobile Scavenger Hunt (Madhouse Inc.) Created Intel Inside Treasure Hunting Zone in 3G.cn, utilized mix of different mobile ad formats, and ads were served targeting users of mobile phones. Results: In 18 days, 13,574 mobile users participated in the game and 8,271,838 icons were collected. Read more
	Gunstock Mountain Resort (JitterGram) Loyal Gunstock customers were asked to text in “JitterGram 1091” to short code, “878787” for up to 4 on-mountain deals per day. Results: With a 19% redemption rate, Gunstock generated incremental revenue of almost $1000 through a single JitterGram. Read more

Other Featured Case Studies: THMBNLS – the World’s First Interactive Made-for-Mobile Drama (Incentivated) Groundbreaking LBA Trials Prove Effectiveness (Useful Networks)
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MMA Members learn the most from one another. Share your knowledge! Upload Your Articles, Case Studies, Press Releases & Job Posts


Millennial Media's S.M.A.R.T. report (U.S. Scorecard for Mobile Advertising Reach and Targeting) September 2009 The U.S. Mobile Web now reaches 64.1M users; Millennial Media reaches 51.2M or 78.9% of the U.S. Mobile Web users. Entertainment, an early innovator in mobile, remained the top vertical in Q3. The CPG vertical jumped from sixth in Q2 to the fourth spot in Q3. User session times increased from 4:59 to 4:79 (minutes: seconds); however, average page views decreased from 111 to 109. Apple drove Samsung out of the top spot for device manufacturer. Read more For MMA Members Only: MMA Comparative Performance In Mobile Marketing Report MMA Research and Market Intelligence this month released its 2009 Advertiser & Agency Comparative Performance In Mobile Marketing Report. This report compares the mobile marketing practices of “successful”, “average” and “unsuccessful” users of mobile marketing. Its objective is to identify practices found to a significantly greater extent among successful mobile marketers than among less successful mobile marketing practitioners. See the full report More Publications and Stats		Senior/Group Product Manager, Mobile Advertising & Search Ecosystem (Microsoft Mobile Advertising) We’re looking for a superstar with an excellent track record and knowledge of internet advertising, search and/or mobile advertising to step into a key position driving creation and development of a profitable ecosystem of top-tier advertising agencies, mobile software developers and syndication partners to accelerate revenue and share growth for Microsoft’s mobile advertising and search business. Assistant Account Executive (AKQA Mobile) The Assistant Account Executive position as part of the AKQA’s Mobile Team provides the opportunity to obtain important experience regarding Mobile Marketing and Advertising, Agency services, and Client relations while at the same time making meaningful contributions to the Mobile team. The AAE must keep the entire team informed about the state of the Client's business and its competitors. More Job Postings

		Under the Radar November 19, 2009 Under the Radar is a must-attend event for dealmakers from global carriers, brands, mobile startups, media companies, and handset manufacturers responsible for helping their companies leverage new mobile technology and innovation in the fast-evolving digital landscape.
The Open Mobile Summit, Nov 4-5, San Francisco Hear the most powerful people in the industry address the million dollar questions in wireless. Places are limited. Act now. Register Today!		AppsXchange Asia, November 16-17, 2009 While apps stores will not be the main revenue generators for many handset manufacturers, platform vendors or operators, many of them are jumping on the bandwagon in hopes that their apps stores will help them sell more and keep customers loyal. The upcoming AppsXchange Asia conference will be Asia's first-ever event to focus on this much-discussed business model.
ad:tech New York - Exhibition November 4-5, 2009 & Conference November 4-6, 2009 The conference for digital marketers featuring the latest research, best strategies and hottest trends. Sessions are geared to deliver real value and measurable return for conference attendees.		SOPA Media Summit 2009, November 19 – 20, Beijing It is a landmark conference bringing together international and Asian media leaders as well as principal stakeholders to examine publishing retooling and strategy redeployment for revenue optimization.

Webit Expo & Conferences: The only eMarketing and eBusiness Event for SE Europe Webit is the biggest event for Central & Eastern Europe on Digital Marketing, e-Business. Meet some of the world renowned professionals & the major local players on the CEE markets. Learn more

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Disclaimer: Opinions expressed in the Mobile Messenger articles are those of the authors. The MMA does not endorse trademarked products mentioned in this publication; their inclusion is solely at the discretion of the authors.