November 2009 Newsletter

Articles | Case Studies | Education | Research | News

November 2009

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MMA Updates Definition of Mobile Marketing

Expands Scope to Include Current Technologies and Practices that Enable Organizations to Communicate and Engage with their Audience through Any Mobile Device or Network
Learn more

Mobile Marketing Association Announces First Mobile Marketer Certification Program

The MMA announced the launch of its Certified Mobile Marketer Program: MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to individuals and organizations of all skill levels, the program is a unique, intensive opportunity to master industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing. Learn more

2009 MMA Global Mobile Marketing Award Winners Announced During Fifth Annual Awards Ceremony at Mobile Marketing Forum

As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. Read more

MMA Launches Industry’s First Global Mobile Survey Research Panel

Produced in partnership with Kinesis Survey Technologies, the panel is designed to provide brands and agencies with deep, actionable insights into marketers’ integrated mobile campaigns, objectives and outcomes. Read more

Mobile Marketing Association Announces Premium Membership Tier

The MMA launched an exclusive membership tier, Premier Members, for companies that have demonstrated substantial leadership in the mobile marketing industry. The MMA also announced that Microsoft is the inaugural Premier Member, reflecting its commitment to both the association and the mobile marketing industry. Learn more

Affordability, Functionality Drive Mobile Growth in Asia

Emerging mobile functionalities include Mobile Payment, Mobile Gaming, Mobile Healthcare and Mobile Music. Read more

Mobile Marketing Association Establishes Local Presence in Turkiye

The MMA announced the launch of MMA Turkiye, headed by two elected co-Chairs Sukru Dincer, ALGiDA Marketing Director at Unilever - the first brand marketer to be elected as a local council co-chair, demonstrating MMA Turkiye’s progressive approach and dynamism - and Elvin Altun, Mobile Marketing Project Manager at Turkcell. Read more

More MMA News

Each month the Mobile Marketing Association will celebrate a few outstanding MMA members. This will give other MMA members (and the public) an opportunity to find out about each company, and how they’ve become successful.

ObjectFX

Company Representative: Kevin Crothers, Sr. Director Business Development

"Mobile Marketing is the first and only venue that empowers marketers to ensure that messages are delivered in a unique combination to the right persons in optimal locations at the most appropriate times producing the greatest opportunity for desired response." Kevin Crothers

Would you like to participate in this program? Learn more


Women in Wireless The North American Women in Wireless committee created a facebook group. To join, please go to the link here: http://www.facebook.com/#/group.php?gid=172175914802 More All MMA documents can be downloaded from HERE For questions or participation please email us at committees@mmaglobal.com Additional details for all committees		As another successful year for the MMA comes to an end, we look forward to 2010! Next year the MMA Forums will focus on educating brands and agencies worldwide about the mobile space. We invite you to submit your speaking proposals at http://mmaglobal.com/events/speaking-opportunities. More Upcoming Events


A Marketer’s Perspective on Mobile Tagging Technology By Bryce Marshal, Director of Strategic Services, Knotice Mobile tagging is the category term for the creation and rendering of a two-dimensional bar code that is a link to an online experience, accessed through a mobile device. Each 2-D code, or tag, is encoded with specific information such as a Web URL, a phone number, or a person’s contact information. Read more Other Featured Articles: The State of the Industry: Mobile Advertising (Millennial Media) More Articles		Lead the development of industry best practices and guidelines. The Mobile Marketing Association brings together the industry’s top leaders to collaborate and establish guidelines designed to clear obstacles to market development worldwide. Join the MMA and make your voice heard in the development of these important tools. Learn more about all membership benefits

	Yamaha WaterCraft (Yamaha) Yamaha mobile members receive the latest news, events, promotions and incentives, new accessory info, and race results via SMS. Results: 400% percent increase in users opting into the SMS alerts program. Read more

	Innovation: mKhoj designed banner ads with content that refreshed every 60 seconds! (mKhoj) mKhoj powered dynamic banner ads for Cricket Nirvana which were actually the live score at that moment. Results: Within one week of the campaign, site averaged 72% page views a day. Read more
Other Featured Case Studies: Groundbreaking LBA Trials Prove Effectiveness (Useful Networks) National Express (Rapide Communication Ltd.)
More Case Studies


MMA Members learn the most from one another. Share your knowledge! Upload Your Articles, Case Studies, Press Releases & Job Posts
MMA on Twitter, LinkedIN and FaceBook Stay updated on the latest from MMA through our social media channels: Follow @MobileMktgAssoc for industry news, research and member information Follow @MMApress for the latest MMA announcements, story tips and news coverage Follow @MobileMktgForum for event details and live tweeting straight from our events Join our LinkedIn group to network with MMA members and industry leaders, participate in discussions and access career opportunity announcements posted to our job board. Become a fan of the MMA on Facebook, plus join the MMA’s Facebook Group for networking, discussions, photos and event details.


Scarborough Research Partners with MMA to Give Brands and Marketers Deep Insights into American Mobile User Demographics and Behaviors (MMA Market Intelligence) The Mobile Marketing Association (MMA) this month announced Scarborough Research as the fourth partner in the MMA Global Research Partners program. The MMA Global Research Partners program features research reports, available exclusively to MMA members Global Research Partner program. Read more For MMA Members Only: MMA Consumer Briefing October 2009 SavvyQuestTM Insights/MMA Consumer Briefing: Mobile Apps Usage Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey of US adult consumers was run from October 13 to October 16, 2009, with 1150 completes (including 102 non cell phone owners). Respondents who owned a cell phone participated in the full length of the study. Read more More Publications and Stat		Associate Director, Media Innovation (AT&T Advanced Advertising Solutions) The Associate Director, Media Innovation will play a key role in developing AT&T’s advanced advertising business across the leading telecommunications company’s mobile, broadband, IPTV and local search platforms. This individual will collaborate with numerous internal teams in positioning and marketing 3-screen advertising initiatives to top national advertisers and agencies to drive investment in AT&T’s ad vehicles. Field Service Engineer for Middle East (FuturLink) The Field Service Engineer leads service assignments on a full range of Mobile Proximity Marketing platforms. Analyze and diagnose system issues using holistic decision analysis procedures. Troubleshoot and service field-deployed filling equipment, conducting unit replacement, electrical wiring, and programming. Assist the installation of equipments according to specifications. More Job Postings

nextMEDIA: The Future is Digital, Toronto, November 30 - December 1, 2009 nextMEDIA Toronto is an intensive two-day event of networking, learning and strategizing with the top minds in the fields of broadcasting, digital media and advertising. The conference offers many ways to both learn and build partnerships for your businesses.		Mobile Financial Service Congress, Miami Florida, December 2-3, 2009 First mobile banking event will provide insights into the next generation of mobile services, driving customer adoption and fully exploiting your mobile banking potential.

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Disclaimer: Opinions expressed in the Mobile Messenger articles are those of the authors. The MMA does not endorse trademarked products mentioned in this publication; their inclusion is solely at the discretion of the authors.