News from Mobile Marketing Association

Current news from the Mobile Marketing Association

Wed, Dec 02, 2009


Archived Newsletters

March 2009

Issue 43


Current News

New at the MMA

MOBILE MARKETING FORUM ASIA PACIFIC, APRIL 28 & 29, 2009

Suntec Convention Center, Singapore

There is still time to sign up for the premier mobile marketing event in Asia Pacific.

To learn more about the event, download the event brochure.

See more details about this event below, under MMA Events.

MOBILE MARKETING FORUM DVD

New DVD is a compilation of specific presentations, case studies, interviews, and MMA documentation from the Mobile Marketing Forum: North America event in San Diego (November, 2008).

Special Feature:
This DVD also includes a special feature from Michael Becker on The Emergence of Mobile Marketing.

Order your Mobile Marketing Forum DVD and start adding mobile to your marketing mix.

Members, take advantage of a special member discount!

BRAND & AGENCY BRIEFING (at BAFTA in Piccadilly)

The Mobile Marketing Association in conjunction with Guardian News & Media and The Marketing Society conducted the first event from a series of Brand & Agency Briefings. These briefings give the attendees an opportunity to hear directly from other leading brands and agency thinkers on how they are using the mobile channel today and what they plan to do next. The event was held at BAFTA in Piccadilly on Monday March 16th.

The briefing sessions were followed by a drinks reception co-hosted by Mobile Interactive Group, MX Telecom and O2 Media.

The event's attendees gave it raving reviews:

“Thanks for an enjoyable and educational evening. Great to see the MMA carry out these evenings as it really helps to move the mobile industry forward and will ensure mobile advertising and marketing is regarded as a progressive and serious medium.” Mirror Group Newspapers

CALL FOR SPEAKERS
Mobile Marketing Forum- June 2 & 3, New York

The MMA has an exciting program planned for 2009 – and we look forward to receiving your proposals to fill out our events program! Please submit speaking proposals for consideration for keynote, general and panel sessions at the upcoming June MMF event in New York.

Submit your info for speaking engagements.

In today’s rapidly expanding business world, companies continuously strive to discover unique and diversified ways of gaining exposure, presenting important news and findings, and sparking meaningful discussions on topics of direct interest to the consumer and our mobile community.

With a proven track record of enticing its audience with pertinent industry topics and knowledgeable speakers, the MMA brings together leaders and learners in forums specifically designed to provide insight into the ever-developing arena of mobile marketing.

Questions? Email speaker@mmaglobal.com.

MMA Committee News

Each month the Committee News column will profile the efforts of the MMA committee initiatives. For more detailed information on committee initiatives, please visit the MMA members’ only site, committee forum pages at http://www.mmaglobal.com/forums/message-board, or email committees@mmaglobal.com.

FEATURED COMMITTEE NEWS

Mark Your Calendar: On Thursday June 4th, following the MMF: North America, committee members are invited to attend face-to-face committee meetings, and a networking lunch session at the New York City MMA headquarters. Details will be coming soon.

Consumer Best Practices (US)
The four largest U.S. wireless service providers have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices. This industry-first agreement is a milestone toward the continued growth of mobile marketing, a dramatic reduction in the costs of launching mobile marketing campaigns, faster time to market for campaigns and improved consumer satisfaction by improving the consistency and efficiency of mobile marketing campaigns across the four major US wireless service providers. The agreement underscores the industry’s commitment to work towards standardized marketing practices which will improve consumer satisfaction and understanding of mobile marketing campaigns.

Learn more about this milestone

Measurement
The Measurement committee is kicking off the Global Measurement guidelines initiative with the IAB (US) and MRC on April 8th. To participate send an email to: committees@mmaglobal.com.

All MMA documents can be downloaded from http://www.mmaglobal.com/policies/education.

MMA News

Mobile Marketing Association Partners with bnetTV.com to Launch New DVD Series

The Marketing Society and Mobile Marketing Association Join Forces to Launch Brand and Agency Mobile Marketing Briefing Event

New Mobile Marketing Campaigns

“Just Look for UL” - Safety at Home Holidays (MS&L)

On device media is sweet for Coke Zero (Nokia)

Petrol Ofisi Positive Card Mobile Campaign (Aerodeon Turkey)

Innovation: mKhoj designed banner ads with content that refreshed every 60 seconds! (mKhoj)

Groundbreaking LBA Trials Prove Effectiveness (Useful Networks)

Nestle 30 Seconds Campaign (Aerodeon Turkey)

Lipton delivers its gift via mobile (Madhouse Inc.)

The Unborn Movie Campaign for iPhone (Golden Gekko)

Intel Mobile Scavenger Hunt (Madhouse Inc.)

Britannia Little (Mobile2win)

Mobile Marketing Intelligence

MMA Market Intelligence Partners with Advertising Database
MMA Market Intelligence is pleased to announce it has just signed its first partnership agreement, with The Advertising Database®. The Advertising Database® is comprised of the top 10,000 nationally-advertised brands within the US market. Their new web-based system, AdData Express® allows subscribers to reach brand-level decision-makers quickly, accurately, intuitively, and inexpensively…to simplify prospecting. Search, sort, and export key data by brand, agency, category, territory, planning period, media and/or promotional preferences – virtually anything! MMA members will receive an exclusive 5% discount for their first year. Email research@mmaglobal.com to learn more.

Metrics Committee to Update Mobile Marketing Consumer Study.
For each the last 3 years, the MMA’s Metrics Committee has commissioned proprietary research into the mobile marketing consumer. The goal has been to understand who mobile consumers are, and how they engage with mobile marketing around the globe. The 2009 study will be put out for RFP to market research companies later this spring, and the survey will be designed and fielded over the summer. If you are interested in participating in this initiative, email Peter Johnson, MMA’s VP of Market Intelligence at Peter.johnson@mmaglobal.com, and put “Metrics Committee” in the subject line.

Articles

Getting $ocial On Mobile
By Paul Cheng, VP of Corporate Development, Velti North America

According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013. Analyst house Informa has predicted mobile social networking will generate revenues in excess of $50 billion by 2012. Despite this, current no business model can generate substantial revenues for social networking - the CPM (cost per thousand Impressions) and CPC (cost per click) approaches for advertising just don’t work on mobile from a brand perspective.

MMA Events

Mobile Marketing Forum Asia Pacific, April 28 & 29, 2009
Suntec Convention Center, Singapore

Mobile Marketing Forum Asia is the pre-eminent event for the region and offers you the chance to meet the business leaders that are defining the mobile marketing and visual code landscape.

A Packed Agenda will Cover:

Visual code and its impact on the mobile marketing eco system

Success stories on making money with mobile advertising

Our Digital Future: An agency’s perspective for 2013

ROI or ROMO - Understand your return on Marketing Objectives

Creating mobile marketing campaigns that are not invasive or irrelevant

And much more!impressed I was with the Mobile Marketing Forum. As a silver sponsor at this event and a first time participant, this event provided Movius with the exposure we needed for greater recognition in the mobile marketing space.

The MMF APAC event will also host a special focus on Visual Code Marketing and Advertising, co-organised with SiTF and supported by IDA.

Learn more about this event.

Sponsorship Opportunities
Sponsorships are still available for the MMA's remaining 2009 Mobile Marketing Forums!

The Forums include:

MMF APAC – April 28 & 29, Singapore

MMF NA- June 2 & 3, New York

MMF EUR- September, Berlin

MMF NA and Awards Ceremony- November, San Diego

Why Sponsor?

"I was impressed with the Mobile Marketing Forum. As a silver sponsor at this event and a first time participant, this event provided Movius with the exposure we needed for greater recognition in the mobile marketing space." Movius

Learn More