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| Message from the MMA |
We value your feedback!
 Mobile Marketing Association would like to invite you to participate in our Newsletter Reader Survey. Your feedback will be very helpful in our continuous efforts to bring you the best content in mobile marketing.
To participate now, simply click here.
Thank you.
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| MMA Committee News |
Each
month the Committee News column will profile the efforts of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the committee pages or the MMA members' only
site.
Featured Committee News
Consumer Best Practices
The Consumer Best Practices committee hosted a face-to-face public
forum in January to solicit feedback from MMA Member and non-member
attendees. Meeting minutes can be found at: www.mmaglobal.com/uploads/CBP_Industry_Forum_Minutes.pdf
Mobile Banking
The Mobile Banking sub-committee released the Mobile Banking Overview,
targeted toward financial institutions and companies supporting the
deployment of a mobile banking strategy. This document provides a
general overview of the mobile banking market and the tools necessary
to optimize mobile banking communications and campaign effectiveness.
Highlights of this document include:
Mobile banking market size and growth trends
Overview of the consumer focused mobile banking products and services
Mobile banking communications and campaign effectiveness across various mobile marketing channels
The Mobile Banking Overview can be found at: www.mmaglobal.com/mbankingoverview.pdf.
Mobile Advertising
The Mobile Advertising committee released the next version of the
Mobile Advertising Overview. This document is an overview of the mobile
media channels available to advertisers today, including the benefits
offered by each, and items for consideration when selecting and
optimizing mobile advertising campaigns. Highlights in the January 2009
revision include the following updates:
Overhauled mobile application section of the document previously known as downloadable applications
Updated content for MMS messaging
Updated the mobile video and TV section to include revised content, statistics and new examples
The Mobile Advertising Overview can be found at: www.mmaglobal.com/mobileadvertisingoverview.pdf.
Affiliate Marketing
The
recently formed MMA Affiliate Marketing committee is holding an open
call for any member company interested in collaborating on Affiliate
Marketing best practices and education in North America. Any company
interested in learning more, or finding out how to get involved with
this initiative, please contact us at committees@mmaglobal.com.
All MMA documents can be downloaded from http://www.mmaglobal.com/policies/education.
For more information on all committee initiatives or to participate, please contact committees@mmaglobal.com.
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| Academic Review |
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 Academic
Review: Education & Training Equals Professionalism: Is It Time to
Explore Professional Certification in the Mobile Marketing Industry?
Craig Conrad, Western Illinois University
Michael Becker, iLoop Mobile
CPA, CFP, PCM, CPT, CeM. . . the list goes on and on, and on. They all
have one thing in common and yes, it is the letter “C.” The “C” stands
for Certified. Notice that the CMM is not yet on that distinguished
list. So, the question of the day is: “Is the industry ready for the
Certified Mobile Marketer?” We believe it is.
Professional certification plays a critical role in the ongoing health
of any industry. Identifying levels of knowledge and the ability to
apply industry accepted practices to live situations in a manner
approved by industry participants demonstrates collective industry
maturity. While the benefits of a certification process are abundant,
three primary benefits are immediately apparent: 1) assurance of
knowledge, 2) adherence to industry “best practices” and standards, and
3) prequalification for employment purposes. These benefits affect
individuals and industry alike. Industry can be assured that a
competent workforce can be accessed and maintained, while individual
practitioners earning a certification demonstrate industry commitment
and professional competency and will benefit from a strengthened resume
and, in the long run, strengthened salary levels.
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| MMA Events |
Mobile Marketing Forum Schedule - 2009
MMF Latin America
March 25-26 2009, Sao Paulo, Brazil // Sofitel
MMF Asia
April 28-29 2009, Singapore // Grand Hyatt
MMF North America (East Coast)
June 2-3 2009, New York, New York // Grand Hyatt
MMF Europe
September 2009 // Location TBA
MMF North America (West Coast)
November 2009, Location TBA
Further regional events in India, Africa and Latin America will be
announced soon. For more information, please visit www.mobilemarketingforum.com.
Speak at Our Events
Become a voice in our industry! The Mobile Marketing Association's
events showcase the industry's leaders who share their expertise on
mobile marketing.
Learn More
Sponsorship Opportunities
Gain premium exposure with industry leaders and participants and
increase your visibility within the mobile marketing community.
Learn More |
| Global Highlights |
Local Councils
India Local Council
The MMA has launched its Local Council initiative in India to respond
to member interest in the region. The Council will initially focus on
initiatives related to networking and education. If you are interested
in participating, please contact Rohit Dadwal, MMA Managing Director
for APAC at rohit.dadwal@mmaglobal.com.
South Africa Local Council
The MMA has launched its Local Council initiative in South Africa, with
focus on specific initiatives as they relate to the region. The
Council, chaired by Vodacom and CellSmart SA, was established in
November to lead the creation of guidelines and best practices and to
educate and evangelize on the mobile channel in South Africa. If you
are interested in learning more, please contact membership@mmaglobal.com.
UK Local Council
In
August, the MMA launched its Local Council in the UK, chaired by Ogilvy
Group UK and Sponge. To date, over 65 member companies are
participating in MMA initiatives in the UK. If you are interested,
please contact Paul Berney, MMA Managing Director for Europe at paul.berney@mmaglobal.com.
Spain, Austria & Ireland Local Councils
The MMA currently operates local councils in Spain, Austria and
Ireland. If you are interested in playing an active role, please contact us today.
Additional Local Councils
If
you are interested in launching a local council and have at least 10
MMA member companies or prospective companies interested, please
contact the MMA at mma@mmaglobal.com. More information on Local Councils is available HERE.
Regional Organizations
In addition to the global organization, the MMA has regional
organizations in Asia Pacific, Europe, Latin America, Middle East &
Africa, and North America. Membership in the MMA arms your company with
the tools necessary for success and ensures your status as a leader in
the mobile marketing industry. Additional information is available at http://www.mmaglobal.com/memberships/benefits or by contacting membership@mmaglobal.com. Join today! |
| International Journal of Mobile Marketing |
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December 2008 International Journal of Mobile Marketing
Published by the MMA’s Academic Outreach Committee (AOC) twice
annually, in June and December, the journal provides a medium for
academics, students, and industry professionals from around the world
to share their insights and research on how the mobile channel can be
effectively used for marketing.
The latest December 2008 issue will be available in January 2009.
Learn more and subscribe today to receive a copy of the journal |
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| Our Distribution Schedule |
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The Mobile Marketing Association distributes our newsletter at the end of each month. Please send your news to editor@mmaglobal.com for consideration.
The next content deadline is February 18, 2009 for the February 27 newsletter.
Sign up for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
1670 Broadway, Suite 850
Denver, CO 80202
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com with "unsubscribe" in the subject line.
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