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| MMA Committee News |
Each
month the Committee News column will profile the efforts of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the MMA members’ only site, committee forum
pages at http://www.mmaglobal.com/forums/message-board, or email committees@mmaglobal.com.
Recent Committee Publications
- Mobile Banking Overview v1.0 (January 2009)
- Mobile Advertising Overview v2.0 (January 2009)
- Mobile Advertising Overview – in Portuguese (February 2009)
FEATURED COMMITTEE NEWS
Measurement Committee
The Measurement committee is moving forward in the collaboration with
partner organizations including the IAB-US and the MRC in the creation
of Global Measurement guidelines. The MMA Measurement committee is
calling for additional members to contribute.
Affiliate Marketing Committee
The Affiliate Marketing committee held its initial call on February
12th. Subsequent calls and meetings will focus on ways to create best
practices on jump and landing pages, as well as reducing friction and
eliminating pain points for the affiliate marketing ecosystem. If you
are interested in participating in this committee, this is a great time
to join. Send an email to committees@mmaglobal.com for more information.
Consumer Best Practices
This month the Consumer Best Practices committee is setting priorities
for 2009 from the feedback received at the CBP Industry Forum in January. A formal list of priorities will be published for public review in the coming weeks.
Proximity Committee
The Proximity Committee is finalizing a draft of global Bluetooth
marketing guidelines for circulation with all committee members. New
committee members are highly encouraged at this point, as we are
looking for feedback from all areas of the globe and mobile marketing
eco-system.
Mobile Advertising Committee & Sub Committees
Look for updates in the committee forum folders located at: http://www.mmaglobal.com/forums/message-board where drafts of the Mobile Advertising Guidelines v4.0 are continuously being posted for comments. |
| Mobile Marketing Intelligence |
 MMA Creates new Market Intelligence and Strategy Department to
better serve its members’ business-decision needs. With a fast-growing
and ever-changing Mobile Marketing ecosystem, there are hugely
important business decisions to be made every day about mobile
marketing, whether by individual member organizations, by the
Association collectively, or by external audiences, such as clients,
investors, consumers, the media, or regulators. For the most critical
decisions about mobile marketing, the MMA will seek to ensure that
timely, accurate, useful and cost-effective market intelligence is
available in the best possible format and venue. As new market
intelligence benefits are rolled out in the weeks and months ahead,
continue to check this newsletter for news of the latest ways in which
market intelligence is benefiting members.
Metrics Committee – Call For Participation.
The central forum in which members can identify and prioritize the key
business decisions for which they see market intelligence is the MMA
metrics committee. The first meeting for 2009 is tentatively planned
for late March, and representation from across the ecosystem is vital.
If you are interested in participating, please contact Peter Johnson,
MMA’s new VP Market Intelligence and Strategy. Email him at Peter.johnson@mmaglobal.com, and put “Metrics Committee” in the subject line.
MMA Announces Research Partner Program.
To expand the range of market data available to you, MMA Market
Intelligence has launched a program to identify and recruit market
research companies offering products, services, or reports of special
interest to members of MMA. If you work for such a firm, or know of a
research firm that you would like to see become part of this program,
and would like to learn more, please email Peter.johnson@mmaglobal.com, with “Research Partner” as the subject. |
| Articles |
 From Nice-to-Have WAP Sites to Must-Have Mobisites
by Eddie Groenewald, CEO, Multimedia Solutions
A few years ago, mobile strategy was focused on SMS and the only
mobisites around were WAP (Wireless Application Protocol) sites. WAP
was designed to create websites for viewing on the mobile phone. The
problem was the technology was very limiting and there were very few
WAP sites, which meant there was nothing to draw users onto the mobile
Internet.
 7 Deadliest Sins of Mobile Marketing
By Eric Holmen, President, SmartReply
After the changes and mammoth upheavals in 2008 – everything from job
security, to consumer spending, to the reorganization of K Street and
beyond – we’d be forgiven for thinking that 2009 will be the end of the
world as we know it – and it just might be.
 A New Mobile Adnetwork Business Model
By Cesar S. Cesar, Hands Mobile Advertising Network
In
some markets, competition is the keyword. Brands compete for consumer’s
preference offering advantages, services, prices… Although in other
markets competitors are put together in a network, mobile marketing is
a good sample of this scenario. Investing in a mobile adnetwork is a
bet in goals all companies in the world have in common: profit and
growth.
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| MMA Events |
Mobile Marketing Forum Latin America, March 25 & 26, 2009
Hotel Sofitel, São Paulo, Brazil
There is still time to sign up for the premier mobile marketing event in Latin America.
This forum is the event for networking, exchanging ideas, and learning
about real-world strategies from the pioneers of this exciting channel.
Hear from mobile leaders from Latin America and other parts of the
globe and learn about the mobile web, integrated marketing, and most
recent award-winning campaigns that are setting the benchmarks for
innovation in the industry. Learn more about this event
Mobile Marketing Forum Asia Pacific, April 28 & 29, 2009
Grand Hyatt Singapore
Mobile is providing brands a way to reach their consumers like never before.
Attend the Mobile Marketing Forum to find out how to integrate mobile
into your cross media initiatives- what’s hot, what’s not, what are the
options and how to get started…now!
Register Today at the Early Bird Price
Speak at Our Events
Become a voice in our industry! The Mobile Marketing Association's
events showcase the industry's leaders who share their expertise on
mobile marketing.
Learn More
Sponsorship Opportunities
Gain premium exposure with industry leaders and participants and
increase your visibility within the mobile marketing community.
Learn More |
| Sponsored Industry Events |
Social Networking World Forum 9 & 10 March, 2009 Olympia, London, UK
Digital Media Conference II, March 3, 2009
7th Annual Marketing Forum (Economist Conferences), March 17-18, San Francisco, California
ThinkMobile: Mobile Content & Marketing Strategies, March 18-19, 2009
a4uexpo Europe, April 28-29, 2009
Mobile Advertising 2009, May 12-14, 2009
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| International Journal of Mobile Marketing |
 |
December 2008 International Journal of Mobile Marketing
Published by the MMA’s Academic Outreach Committee (AOC) twice
annually, in June and December, the journal provides a medium for
academics, students, and industry professionals from around the world
to share their insights and research on how the mobile channel can be
effectively used for marketing.
The latest December 2008 issue will be available in January 2009.
Learn more and subscribe today to receive a copy of the journal |
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| Our Distribution Schedule |
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The Mobile Marketing Association distributes our newsletter at the end of each month. Please send your news to editor@mmaglobal.com for consideration.
The next content deadline is March 20, 2009 for the March 31 newsletter.
How to submit your content
Submit all your content via your member account on www.mmaglobal.com.
Please review the content submission guidelines and learn how to submit your content HERE*.
*This file is available in Adobe Acrobat Reader (PDF).
Sign up for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
8 West 38th Street, suite 200,
New York, NY 10018
+1.303.415.2550 (Phone)
mma@mmaglobal.com
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com with "unsubscribe" in the subject line.
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