Articles | Case Studies | Education | Research | News

August 2009

Follow Us

The 5th Annual MMA Awards Nominations Are Open

Participating in the 5th Annual MMA Awards Program is a great way to gain recognition in the mobile industry. The awards celebrate the individuals and companies leading the development of the mobile channel. See the winners & finalists from the 2008 program. As always, MMA Members are eligible for great entry fee discounts.

Learn more & submit your nominations

Mobile Marketing Forum Europe Attracts World’s Top Brands

The MMA announced that it has confirmed 12 of the world’s biggest brands to speak at its annual European event, the Mobile Marketing Forum (MMF) Europe, making it the must attend marketing event of the year. With brand speakers including Auto Trader, BBC Worldwide, BMW, Coca-Cola, Deutsche Post, Lufthansa, Nestlé, Nike, Procter & Gamble, Pepsi, RTL and Sony Ericsson, this year’s forum will focus on the brand experience - what brands want, need and expect from mobile and what they can and have achieved. Read more

Mobile Marketing Association Launches Philippines Local Council in Partnership with IMMAP

The MMA and the Internet and Mobile Marketing Association of the Philippines (IMMAP) announced a partnership to launch the MMA Philippines Local Council. The objective of the partnership between MMA and IMMAP is to foster the mobile advertising and marketing industry in the Philippines through local participation from industry stakeholders to drive the adoption of global standards, best practice and guidelines across the mobile marketing channel in the country. Read more

More MMA News

Opened Public Review Period for New Version of Global Mobile Advertising Guidelines

The Mobile Advertising provided quorum for the new version of the Global Mobile Advertising Guidelines document, and on August 7th, the document was opened for Public Review. All members and non-members are welcome to comment via the forum located HERE. Read more

Women in Wireless
The North American Women in Wireless committee kicked off a peer mentoring webinar series. The first topic was: “Media Relations/Public Speaking”. If you would like to be invited to the next series and upcoming networking events, please send an email to: committees@mmaglobal.com

More
All MMA documents can be downloaded HERE

For questions or participation please email us at committees@mmaglobal.com

Additional details for all committees.

Mobile Marketing Forum: Berlin,

Sept. 9-10

The only MMF in Europe this year - featuring 10 of the world's biggest brands including the BBC, Coca-Cola, BMW, Nestlé, BBC, Lufthansa, Deutsche Post, P&G and Nike, this year's Mobile Marketing Forum is all about the brand experience.

REGISTER

MMA Member Discount

MMA Members!

Take advantage of your great discounts for this event. Learn more

More Upcoming Events


One size doesn't fit all: A guide to mobile platforms for marketing By Mike Wehrs, President & CEO, Mobile Marketing Association Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel isn't homogeneous. Instead, savvy brands and marketers know that it's actually a set of options, each with its own strengths and considerations that must be factored in to ensure a maximally effective campaign. Read more Other Featured Articles: World Wide Where? Getting location-based mobile marketing right (By Chris Glode, Useful Networks, Inc.) More Articles		Network with the industry leaders! The Mobile Marketing Association in conjunction with MX Telecom and 3Cinteractive organized the MMA Networking Event, Opt-in: Beyond Mobile, the premier, invitation-only mobile networking event in New York City. Guests had a great opportunity to learn about the MMA and the MMA members enjoyed the networking opportunity & got an update on how the MMA is driving the industry forward. The event was a huge success. See the event photos from Mobile Marketer Learn About Other MMA Member Benefits

	Kholega Toh Milega (Mobile2Win) Consumers drank Sprite and SMS 9 digit code to 58558 for chance to meet Shahrukh Khan, members of the Kolkata Knight Riders team, and a chance to win a Nokia mobile phone every hour. Results: Hits via SMS: 15 Lac Read more

	Mobile Campaign Drives Ticket Sales for Transformers: Revenge of the Fallen as Awareness Jumps 27 Percentage Points(Cha Cha) A 6 day creative and interactive SMS campaign countdown to opening of movie. Results: Brand awareness week before movie release increased 27% points and purchase intent increased by 10% points. Read more

Other Featured Case Studies: National Geographic Channel Teaches Loyal Viewers New Tricks (2ergo) American Idol 2008/2009 Season (Trilibis Mobile Inc.)
More Case Studies


MMA Members learn the most from one another. Share your knowledge! Upload Your Articles, Case Studies, Press Releases & Job Posts New Program: Featured MMA Member MMA is releasing a new program – Featured MMA Member. Each month the Mobile Marketing Association will celebrate a few outstanding MMA members. This will give other MMA members (and the public) an opportunity to find out about each company, and how they’ve become successful. Would you like to participate in this program? Learn more


Mobile Advertising Optimization (Smaato) Smaato's Whitepaper describes essential challenges for mobile publishers and mobile developers to monetize their whole inventory. Read more For MMA Members Only: US Mobile Phone Text and Web Usage 2009 Study Executive Summary Luth Research’s recent SavvyQuest™ omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. Census data. Read more More Publications and Stats		Field Service Engineer for Middle East (FuturLink) FuturLink is currently seeking a Field Service Engineer leads service assignments on a full range of Mobile Proximity Marketing platforms. One of the job responsibilities is to analyze and diagnose system issues using holistic decision analysis procedures. Business Development Manager for Middle East (FuturLink) The candidate will be responsible for developing a value added resellers network for FuturLink's Technology and solutions in the region. He/She will need to put together an expansion plan on which he/she will report to FuturLink's exclusive distributor in the Middle East... More Job Postings

Mobile Innovation Week, September 12-16, 2009 Featuring Mobile Marketing Day on September 15 with Opening Keynote by Mike Wehrs, CEO & President, Mobile Marketing Association. Mobile Marketing Day features executive insights from Canoe.ca, Yahoo!, The Globe and Mail, Sympatico Mobile, Visa, PayPal, Impact Mobile, MyThum and more.		Social Networking World Forum Asia - September 22 & 23 September A two day conference dedicated to social networking and social media, featuring key speakers from social networks, brands and advertising agencies.

Header: Don’t miss the Open Mobile Summit, Nov 4-5, San Francisco. Now in its 2nd year! Hear the most powerful people in the industry address the million dollar questions in wireless. With Vint Cerf Google, John Donovan CTO AT&T, Michael Abbott SVP Palm, Cole Brodman CTO T-Mobile.. Get the MMA Member Discount		Mobile Ad Summit A day long total immersion program exploring the very latest in mobile. Hear from leading practitioners in mobile advertising, content & technology. The ultimate thought leadership destination for the industry with a laser focus on monetization; best practices; and growing the business of mobile. Register today

ad:tech Chicago – September 1-2, 2009 - Connecting all Sides of Digital A two-day conference and exhibition featuring the latest advances in digital marketing. Sessions are geared to deliver real value and measurable return for full conference attendees.

FEEDBACK?

Please send your newsletter feedback to editor@mmaglobal.com.

Disclaimer: Opinions expressed in the Mobile Messenger articles are those of the authors. The MMA does not endorse trademarked products mentioned in this publication; their inclusion is solely at the discretion of the authors.