MOBILE IS ON TRACK TO BE THE MOST PERVASIVE MEDIA CHANNEL IN THE WORLD. Join us at the next Mobile Marketing Forum to Learn How to Add Mobile to Your Marketing Mix Today.
Upcoming 2009 Mobile Marketing Forum Events:
June 2 & 3: New York
September 8 & 9: Berlin
November 17: San Diego
Register Today and receive a copy of the Forum DVD with your registration!
Highlights from agenda include:
Success case studies from brands and agencies
Opportunities for mobile marketing globally
Strategies for maximizing reach through mobile
...and much, much more!
THERE IS STILL TIME TO SECURE YOUR SPONSORSHIP PACKAGE!
Contact:
Rebecca Smith
Events & Sponsorships Manager
Mobile Marketing Association
mobile: +1.917.376.1110
email: rebecca.smith@mmaglobal.com
Follow us on Twitter! @MobileMktgForum and take advantage of special discounts. MOBILE MARKETING FORUM DVD
New
DVD is a compilation of specific presentations, case studies,
interviews, and MMA documentation from the Mobile Marketing Forum:
North America event in San Diego (November, 2008).
Special Feature:
This DVD also includes a special feature from Michael Becker on The Emergence of Mobile Marketing.
Open Mobile Summit: Early bird expires this Friday
Register by this Friday May 1 to benefit from the early bird pricing. MMA Members, learn more about the discount code by logging into the members' only site. (under Members Only Offers)
Mobile marketing and advertising feature highly on the agenda, as do
the new routes to market for content, apps and media that the open
mobile revolution is enabling. This is a rare opportunity to see the
mobile marketing / media issues in the context of the broader evolving
ecosystem. Understand how the operator business model is changing, as
well as the roadmap for devices and application platforms like the
iPhone and Android.
See Russell Buckley, our Global Chairman is a keynote speaker. He
is joined by an impressive line-up that includes:
Hugo Barra, Head of Mobile Applications at Google
Kenneth Karlberg, President Mobile at Telia Sonera
Mike Short, VP O2
Paran Johar, CMO JumpTap
Pieter Knook of Vodafone
Christopher Schlaffer, Executive Officer, T-Mobile International
Tanya Field of O2, Yves Maitre SVP Orange
Ed Candy of 3
Plus VPs of Motorola, Nokia, LG, RIM and ACER
MMA Committee News
Each
month the Committee News column will profile the efforts of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the MMA members’ only site, committee forum
pages at http://www.mmaglobal.com/forums/message-board, or email committees@mmaglobal.com.
FEATURED COMMITTEE NEWS
Mark Your Calendar: On
Thursday June 4th, following the MMF: North America, committee members
are invited to attend face-to-face committee meetings, and a networking
lunch session at the New York City MMA headquarters. Details will be
coming soon.
Consumer Best Practices (US)
The four largest U.S. wireless service providers have agreed to
incorporate their mobile marketing guidelines within the MMA’s consumer
best practices document. The anticipated publication date for a
combined document is June 2009.
Measurement
The Measurement committee kicked off the Global Mobile Advertising
Measurement guidelines initiative with the IAB -US and MRC on April
8th. To participate send an email to: committees@mmaglobal.com
Financial services worldwide are facing tough market conditions.
Attracting and retaining customers is no longer just about whatbanks offer. But how banks offer it.
Mobile advertising remains one of the most exciting developments in the
mobile market today and one which opens the door for marketers to
target their customers and prospects more directly through an entirely
new channel. The rise of mobile as a means of advertising supports the
ongoing shift of ad budgets from traditional marketing media, such as
TV and radio, to more direct “below the line” forms, such as direct
mail, E-mail and the Internet.
One of the major talking points this year at Mobile World Congress was
how Western consumers’ mobile phone usage patterns are shifting from
text and voice, to data. Mobile internet, mobile applications, email
and location-based services are no longer just add-on services, but a
core part of many operators’ and handset manufacturers’ strategies.
This shift has been evident in recent announcements from some of the
biggest players in the mobile industry.
Please review the content submission guidelines and learn how to submit your content HERE*.
*This file is available in Adobe Acrobat Reader (PDF).
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Contact Information Mobile Marketing Association 8 West 38th Street, suite 200,
New York, NY 10018
+1.303.415.2550 (Phone) mma@mmaglobal.com
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
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New
DVD is a compilation of specific presentations, case studies,
interviews, and MMA documentation from the Mobile Marketing Forum:
North America event in San Diego (November, 2008).
Mobile Marketing Poised For Rapid Growth in Asia Pacific, Increasing ROI for Brands
National Express (Rapide Communication Ltd.)
