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| Global Research, Publications & Statistics |
Each
month the Global Research, Publications & Statistics section will
aim to feature studies representing the global mobile community.
As the presidential campaigns look to leverage digital media to get out
the vote, mobile has been part of that equation. That’s particularly
true for Sen. Barack Obama’s campaign, which announced vice
presidential nominee Joe Biden to approximately 2.9 million SMS users,
according to The Nielsen Company.
To further consider how mobile will play a role leading up to the
election, Nielsen gave the MMA Messenger an exclusive first look at new
analysis showing differences in mobile media use between Republicans
and Democrats. Looking at the results, it makes sense why Barack Obama
may look to leverage mobile more than his rival. Across content types,
Democrats are more likely to use mobile media than Republicans.
Read More
The
Mobile Ad Degree educational series, developed in 2007 by Ad Infuse and
M:Metrics, brings all sectors of the industry together to share
experiences and best practices for successful ventures in mobile
advertising. The quarterly program, which has only grown richer with
the support of partners such as InsightExpress, 4INFO, MobiAD News and
Reuters Media, continues to strive for relevant ways to educate the
media and advertising industries on the true potential that innovative
executions in mobile can yield. Insights from surveys powered by
InsightExpress of agencies, content owners, brands, mobile operators
and vendors at the recent Mobile Ad Degree (MAD) events in Los Angeles,
San Francisco and London reveal emerging industry trends that prove
mobile advertising to be an area of increasing interest and growth –
and increasing spend.
From the second half of 2007 to May 2008 interest in mobile advertising
has shown tremendous growth. In the second half of 2007, Wave8 found
interest in mobile advertising to be at 26% and then nearly doubled at
the start of 2008 at 46%. Similarly, the Mobile Ad Degree surveys found
interest a bit later in 2008 at 64% in March and then rising to 81% in
May.
Read the Full Report
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| Articles |
Mobile Advertising – great white hope or flash in the pan?
By Avichai Levy, VP Marketing and Yehuda Elmaliach, CTO, Mobixell
 Strategy
Analytics predicts that mobile advertising will represent a fifth of
global spending on Internet advertising by 2011 and will generate $14.4
billion of revenue, so it’s easy to see why mobile advertising is being
hailed as a major opportunity for the future. But who will be the
beneficiaries of this upsurge of interest? Will it be the Internet
giants like Google or Yahoo or will the content providers and brand
owners reap the rewards, or perhaps this time the wireless operators
will grasp the opportunity.
Development of mobile advertising in the Russian market
Oleg Prikhodko, Bercut Products Director
 Today,
mobile advertising in the Russian market is regarded by some as a
promising opportunity, and all the interested players are searching for
the most efficient means to apply it. According to estimates produced
by experts, the market volume in 2007 was $3 to $5 million, and they
forecast that it will reach $12 to $15 million in 2008.
The
figures for 2010-2012 are quite divergent, however. Some experts
believe the market will only start raising money at that time, but
others give figures ranging from $50 to $200 million.
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| Sponsored Industry Events |
ad:tech (London) September 24-25,2008
FORUM MOBILE+ October 21 to 23
Net.Finance East, October 28-29, 2008
ad:tech (New York) November 3-6, 2008
4th Golden Dove – International Direct Marketing Conference and DM Competition, November 5-7, 2008
Don’t Miss the 2008 Mobile Asia Congress (Macau), November 18-20, 2008
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Use Registration Code MMAMC for a 10% discount!
|
SEE:
Presentations, leading-edge technology products, and business
strategies from players leading the industry. |
EXHIBIT:
Share your market vision and promote your brand to key influencers and
decision-makers. |
NETWORK:
Establish new business relationships with buyers and decision-makers
from influential APAC markets. |
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| Global Highlights |
Local Councils
UK Local Council
In August, the MMA launched its Local Council in the UK. To date, over
60 member companies have agreed to participate in the MMA initiatives
in the UK. If you are interested, please contact Paul Berney, MMA
Managing Director for Europe at Europe@mmaglobal.com.
India Local Council
Last week, the MMA launched its Local Council initiative in India to
respond to member interest in the region. The Local Council will
initially focus on initiatives related to networking and education. If
you are interested in participating, please email apac@mmaglobal.com.
Additional Local Councils
If you are interested in launching a local council and have at least 10
MMA member companies or prospective companies interested, please
contact the MMA at mma@mmaglobal.com.
Regional Organizations
In addition to the Global organization, the MMA has regional
organizations in Asia Pacific (APAC), Europe, Latin America (LATAM),
Middle East & Africa (MEA) and North America (NA). If your company
has representation in any of these regions and would like to
participate, please contact us today at membership@mmaglobal.com. |
| Member Job Postings |
Phonevalley: Regional Technical Manager - Mobile Solutions (Chicago)
Phonevalley: Creative Designer - Mobile Solutions (Chicago)
Nielsen Mobile: Measurement Science Statistician – Survey Product Research and Development (San Francisco)
Nielsen Mobile: Senior Measurement Science Analyst – Mobile Flowshare (Dallas)
Nielsen Mobile: Senior Director/ Vice President of Measurement Science – Flowshare (San Francisco)
buzzd: Junior Project Manager for innovative mobile startup (New York, NY)
Platform-A Third Screen Media: Account Director (New York)
Microsoft Advertising/Screentonic: Senior Account Executive (NYC, Chicago, Detroit, Dallas, or Atlanta)
Mobile Dreams Factory: Business Development Director (New York City)
AT&T: Sr. Content Manager, Social Networks (Redmond, Washington)
AT&T: Sr. Marketing Manager (Redmond, Washington)
AT&T: Sr. Content Manager, Video (Redmond, Washington)
Pliq LLC: Director of Sales (Los Angeles)
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Purchase the MMA International Journal of Mobile Marketing today!
NOW
AVAILABLE! Volume 3 of the MMA-IJMM. The MMA-IJMM is issued by the MMA
Academic Outreach Committee and contains research and contributions for
academics, industry experts and thought leaders
Order your copy by clicking HERE.
"The
IJMM is, put simply, the must-have publication for those who are not
only planning to launch mobile marketing or advertising campaigns, but
for those who want to see success and profits as a result. In an
industry where today's news is already old, the IJMM provides analysis
and education that is both invaluable and undeniably current."
- Doug Busk, Former VP - Industry Relations, SinglePoint |
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| Our Distribution Schedule |
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The Mobile Marketing Association distributes our newsletter at the end of each month. Please send your news to editor@mmaglobal.com for consideration.
The next content deadline is October 22, 2008 for the October 30 newsletter.
Sign up for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
1670 Broadway, Suite 850
Denver, CO 80202
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com
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