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| Hold the Phone! |
Hold
the Phone! will feature articles written by MMA members. Hold the
Phone! will be published on a bi-monthly basis. Please direct
your comments and suggestions to editor@mmaglobal.com.
Do We Really Need a Mobile Web Site?
Per Holmkvist, Managing Director, Mobiento
 The
simple answer to the above question is yes. Most of your customers have
a mobile phone, right? If you want to control how your brand appears in
there, you must take action. There are several reasons. Of course the
layout adaption to all mobile phone models is an important aspect, but
it is equally important to offer a user friendly mobile site that is
fast and inexpensive to load. The most important aspect however is the
content and how it is presented. The needs and behaviour of a mobile
surfer differs greatly from an Internet surfer.
Your web site is your Supermarket, and your mobile site is your 7-Eleven
The
most important and most sustainable reason for maintaining a mobile web
site is that it plays a different role in your communication than does
the traditional web. |
| Articles |
Mobilize Your Marketing: Small Screen, Big Measurement Opportunity
By Michael Foschetti, Managing Director, Mobisix
 The
question surrounding mobile is measurement. What can be measured and
how accurate is it? The mobile marketing industry certainly recognizes
the need to deliver reliable and consistent campaign analysis,
especially since other mobile campaign components are flourishing. As
the percentage of a company’s customers interacting with mobile grows,
the greater the demand for accurate information and analysis.
It is no surprise that one of the frontrunners in mobile analytics is
Omniture, a web analytics powerhouse. Omniture employs a variety of
techniques to capture mobile data based on the capabilities of the
device.
Did Someone Say Mobile Has Arrived?
Tonia Meyer, Director, Industry Initiatives, Mobile Marketing Association
 Brands
and agencies around the world are wrapping up their advertising budgets
for 2009 and one thing is for certain, now is the time to put mobile in
the mix! At least that’s what folks were saying at the MMA’s Mobile
Marketing Forum (MMF) in Budapest, Hungary two weeks ago. The two-day
event provided an opportunity for delegates around the world to discuss
the trends, developments and successes in mobile marketing.
There were a number of unique messages sharing best practice insights
and critical success factors but across presentations; I heard one
consistent piece of advice, integrate mobile into your cross media
campaigns on day one of planning. |
| Global Highlights |
Local Councils
UK Local Council
In August, the MMA launched its Local Council in the UK. To date, over
60 member companies are participating in the MMA initiatives in the UK.
If you are interested, please contact Paul Berney, MMA Managing
Director for Europe at Europe@mmaglobal.com.
India Local Council
The MMA has launched its Local Council initiative in India to respond
to member interest in the region. The Local Council will initially
focus on initiatives related to networking and education. If you are
interested in participating, please email apac@mmaglobal.com.
South Africa Local Council
The MMA is working with local industry leaders to launch a local
Council in South Africa. If you are interested in participating, please
contact Membership@mmaglobal.com.
Spain, Austria & Ireland Local Councils
The MMA currently operates local councils in Spain, Austria and
Ireland. If you are interested in playing an active role, please contact us today.
Additional Local Councils
If you are interested in launching a local council and have at least 10
MMA member companies or prospective companies interested, please
contact the MMA at mma@mmaglobal.com.
Regional Organizations
In addition to the Global organization, the MMA has regional
organizations in Asia Pacific (APAC), Europe (EUR), Latin America
(LATAM), Middle East & Africa (MEA) and North America (NA). If your
company has representation in any of these regions and would like to
participate, please contact us today at membership@mmaglobal.com. |
| Member Job Postings |
Rhythm NewMedia: Mobile Video Client Developer (Mountain View, CA)
Rhythm NewMedia: Software Engineer (Mountain View, CA)
Pliq LLC: Software Development Engineer, Mobile (Los Angeles, CA)
Meteor/Pliq: Software Development Engineer, Mobile (Los Angeles, CA)
Meteor/Pliq: Account Supervisor, Mobile (Los Angeles, CA)
OpenMarket: Sr. Java Developer (Seattle, WA) |
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Purchase the MMA International Journal of Mobile Marketing today!
NOW
AVAILABLE! Volume 3 of the MMA-IJMM. The MMA-IJMM is issued by the MMA
Academic Outreach Committee and contains research and contributions for
academics, industry experts and thought leaders
Order your copy by clicking HERE.
"The
IJMM is, put simply, the must-have publication for those who are not
only planning to launch mobile marketing or advertising campaigns, but
for those who want to see success and profits as a result. In an
industry where today's news is already old, the IJMM provides analysis
and education that is both invaluable and undeniably current."
- Doug Busk, Former VP - Industry Relations, SinglePoint |
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| Our Distribution Schedule |
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The Mobile Marketing Association distributes our newsletter at the end of each month. Please send your news to editor@mmaglobal.com for consideration.
The next content deadline is November 11, 2008 for the November 19 newsletter.
Sign up for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
1670 Broadway, Suite 850
Denver, CO 80202
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com
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