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| Message from the MMA |
 Dear Readers,
Welcome to the May 2008 edition of the Mobile Marketing Association’s (MMA) Mobile Marketing Messenger.
As the MMA ‘goes global’, we are thrilled that we are close to
announcing the establishment of the LATAM Board of Directors. A large
number of companies and individuals put their names forward in the
election – and we received incredible participation and results. It is
the first time, for a new region launch, that we have had such
incredible participation. If you are interested in participating in our
initiatives in any region, please do not hesitate to contact us.
For MMA members in the United States, in March, the MMA announced that
its Women in Wireless committee has partnered with The Wireless
Foundation’s Wireless AMBER Alerts program. Nearly 800,000 children go
missing in the US alone each year. Over the past ten years, the AMBER
Alerts program has been credited with returning over 350 children
safely. With the advent of the mobile alerts program in May 2006, the
ability to reach the public on a mass scale quickly became possible.
This is an opportunity for those in the wireless industry to use
technology and the power of mobile to make a genuine difference in
their community and save a child’s life. We encourage you, your friends
and colleagues to sign up for this important program by texting the
word “AMBER” followed by a space and your 5-digit US ZIP Code to 26237
or by going to www.wirelessamberalerts.org.
June will be a busy news month for the MMA – and we expect to make a
number of announcements. Watch our newsletter and our website for more
information.
Our flagship event, the New York Mobile Marketing Forum will be held on
June 10th and 11th at the Times Square Marriott Marquis. If you are
interested in attending or sponsoring this event please click here to find out more.
We look forward to seeing you there!
Regards,
Mobile Marketing Association
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| MMA Committee News |
Each
month the Committee News column will profile the efforts of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the committee pages or the MMA members' only
site.
Featured Committee News
- Women in Wireless
The MMA has partnered with The Wireless Foundation’s Wireless AMBER
Alerts program to raise awareness of this initiative throughout the
wireless industry. The Wireless AMBER Alerts initiative is a free
public service that allows wireless subscribers to opt in to receive
Wireless AMBER Alerts as text messages on their mobile phones.
Subscribers can opt in to the program in two ways:
- Most wireless subscribers can send the word “AMBER” followed by a space and their 5-digit ZIP Code to 26237.
- Sign up online at www.wirelessamberalerts.org. Enter your 10-digit mobile number and select the area(s) that you want to receive AMBER Alerts.
New Committees
The following committees have recently been formed and/or re-launched within the past 90 days:
- Mobile Banking (Sub-Committee of Mobile Commerce)
- Display (Sub-Committee of Mobile Advertising)
- Mobile Messaging (Sub-Committee of Mobile Advertising)
- Mobile Video & TV (Sub-Committee of Mobile Advertising)
For more information on all committee initiatives or to participate, please contact committees@mmaglobal.com. |
| Global Research, Publications & Statistics |
Each
month the Global Research, Publications & Statistics section will
aim to feature studies representing the global mobile community.
M-Commerce Data from Nielsen Mobile
On June 12, Nielsen Mobile will present findings from a Q1 2008
analysis of the m-commerce opportunity at the Internet Retailer 2008
Conference & Exhibition. Nic Covey, director of insights at Nielsen
Mobile, gave us a preview of that presentation which shows that one in
five US mobile users is interested in using text messages to purchase
goods or services over their phone. Men are more likely than women to
be interested in this service and mobile users under the age of 35 are
more likely to be interested in the service than their older
counterparts. More information on these data and other mobile media and
advertising measurement services is available from Nielsen by
contacting Nic Covey at nicholas.covey@nielsen.com.
The
popularity of mobile users accessing social networking sites or blogs
via their mobile handset is growing steadily. Over the last year,
France and the UK have seen growth rates of 162 percent and 178 percent
respectively. While these seem like large developments, growth is
derived from a small starting base. For example, the UK has the largest
amount of users among all the markets M:Metrics measures, but it's
still only 4.9 percent of the mobile population accessing a social
networking site once or more in a month. Over fifty percent of mobile
subscribers who access a networking site or blog will browse the site
for content, and in the US as many as one third of users will post
written content.
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| Articles |
 India: Ripe for Mobile Advertising
By Sandy Agarwal, Managing Director, Nokia Interactive Advertising & MMA Board Member, APAC
India has the fastest growing middle class economy in the world, the
fastest rate of adoption of mobile, and the highest interactive
advertising growth rate, with interactive advertising spend projected
to quadruple over the next four years. These factors have combined to
make mobile advertising a perfect fit in the Indian market place, and
advertisers are taking notice.
 Streamlining
and Safeguarding the Relationship of Content Providers and Mobile
Operators through Campaign Management and Analytics
Evanna Kearins, Director of Marketing, Valista
Operators need to ensure that off-deck services are legitimate,
appropriate and consistent with their brand. Content providers also
have a responsibility to ensure that their content and marketing
efforts are aligned with the operators’ policies to safeguard and
strengthen partner relations. Operators can do this by evaluating and
approving the content providers’ campaigns and the campaign lifecycle,
including the business rules associated with age restricted content and
services.
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| MMA Events |
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The Mobile Marketing Forum Series
Join the Mobile Marketing Association in New York, June 10 & 11,
for the premier event in mobile marketing, the Mobile Marketing Forum.
This year’s presentations, case studies and panel discussions will be
lead by industry experts from adidas US, AOL, Anheuser-Busch, CBS
Corporation, Delta Air Lines, Fandango, Sears Holdings Corp., The
Weather Channel and more! For a full agenda, click here.
Register Now for this exciting event.
Reserve your hotel room here
For information on the Mobile Marketing Forum series visit www.mobilemarketingforum.com.
Speaker Submissions:
With a proven track record of enticing its audience with pertinent
industry topics and knowledgeable speakers, the MMA brings together
leaders and learners in forums specifically designed to provide insight
into the ever-developing arena of mobile marketing. To nominate a
speaker you feel would contribute to MMA events, please click here to complete the Speaker Submission Form. You can suggest speakers and topics.
Sponsorship:
Throughout the year, the Mobile Marketing Association (MMA)
participates in numerous standalone and co-sponsored events, made
possible by company sponsorships.
Event sponsors gain premium exposure with industry leaders and
participants, while increasing their visibility within the mobile
marketing community. Sponsorship is a guaranteed tool to ensure your
organization gets targeted exposure and participant attention. For
information on sponsoring an event, click here.
Mobile Marketing Awards 2008
The MMA Mobile Marketing Awards are the world’s only global mobile
marketing awards program that recognizes outstanding achievement within
the industry. Do not miss this opportunity to recognize colleagues,
member companies, and industry leaders for their commitment to
excellence in promoting and building the mobile channel!
Awards will be presented at the MMA Global Awards Ceremony on November 13, 2008 in San Diego.
Click here to submit an entry. For more information, email awards@mmaglobal.com.
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| Global Highlights |
Latin America (LATAM) Board of Directors Election
The MMA has almost completed its Latin America (LATAM) Board of
Directors election. We hope to announce the results the week of June 2
– with the first Board meeting to occur the week of June 23. The LATAM
Board of Directors represents a strong group of leaders from across the
region and the industry. We look forward to growing the MMA in LATAM
with them. Watch for details!
Local Councils
Local initiatives are key to the ongoing growth and development of the
MMA – and we have long encouraged local members to collaborate to build
the momentum in their market. If you are interested in launching a
local council and have at least 10 MMA member companies or prospective
companies interested, please contact the MMA at mma@mmaglobal.com. |
| Member Job Postings |
MMCast: Director Business Development – United Kingdom (London)
Mobile Complete: Senior Marketing Manager - Europe
Mobisix: Marketing Manager (Charlotte, NC)
 Purchase the MMA International Journal of Mobile Marketing today!
NOW
AVAILABLE! Volume 2 of the MMA-IJMM. The MMA-IJMM is issued by the MMA
Academic Outreach Committee and contains research and contributions for
academics, industry experts and thought leaders
Order your copy by clicking HERE.
"The
IJMM is, put simply, the must-have publication for those who are not
only planning to launch mobile marketing or advertising campaigns, but
for those who want to see success and profits as a result. In an
industry where today's news is already old, the IJMM provides analysis
and education that is both invaluable and undeniably current."
"
- Doug Busk, Former VP - Industry Relations, SinglePoint
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| Our Distribution Schedule |
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The Mobile Marketing Association distributes our newsletter at the end of each month. Please send your news to editor@mmaglobal.com for consideration.
The next content deadline is June 18, 2008 for the June 26 newsletter.
Register for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
1670 Broadway, Suite 850
Denver, CO 80202
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com
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