Dear Readers,  

Welcome to the February 2008 edition of the Mobile Marketing Association’s (MMA) Mobile Marketing Messenger.

Spring is always a time of change and growth – and the same is true within the Mobile Marketing Association.  We are looking forward to an exciting year ahead!  We recently held elections in North America and Asia Pacific and will be announcing new Boards as well as new Chair people in the coming weeks.  We will also be holding Board elections in EMEA (Europe, Middle East & Africa) as well as Latin America so we look forward to working with them to bring the MMA into the coming year.  We thank all of our current, new and prospective Board members for their support and encouragement in 2007.  The MMA experienced phenomenal growth which could not have been managed without the support of our Board members and our membership.

On March 27, the MMA will launch the Latin America chapter in São Paulo.  We are excited about the launch of our new chapter and welcome current and prospective MMA members to participate in this launch event.  For more details, please visit the MMA Events Calendar at www.mmaglobal.com.

The MMA continues to build out our global event series – and will offer the following events in the 2008 calendar:

• Mobile Marketing Forum LATAM, São Paulo, March 26
• MMA LATAM Chapter Launch, São Paulo, March 27
• Mobile Marketing Forum EMEA, London, April 15 & 16
• Mobile Marketing Forum NA East, New York, June 10 & 11

The Mobile Marketing Forum series in North America, Europe, Middle East & Africa and Latin America are now produced in partnership with Informa Telecoms & Media.

We look forward to seeing you soon!

Regards,

Mobile Marketing Association

Mobile Marketing Association Membership Reaches New Heights

Mobile Marketing Association (MMA) Launches Irish Chapter

MMA Member Directory
The MMA Member Directory contains profiles on each of the MMA member companies and will prove to be a valuable resource for those interested in mobile marketing.  The Directory is available on the MMA public website for free download.
http://mmaglobal.com/memberdirectory.pdf

Each month the Committee News column will profile the efforts of the MMA committee initiatives. For more detailed information on committee initiatives, please visit the committee pages on the MMA members only site.

Recent Committee Releases
The  MMA’s committees, special interest and task force groups, best practices, and guidelines for mobile marketing are developed and released industry-wide.  New releases for the month are as follows:

• Academic Outreach
  The December 2007 issue of the International Journal of Mobile Marketing (IJMM) has arrived! If you haven’t yet subscribed to receive a copy of the IJMM, order forms can be found on the MMA website: http://www.mmaglobal.com/uploads/Journal_Order_Form_final.pdf.
  
  The MMA (AOC Committee) recently posted its February 2008 Industry Review which can be located at http://mmaglobal.com/modules/newbb/viewforum.php?forum=53.

Featured Committee News

• Education
  The MMA Education Committee recently presented a Mobile Advertising Educational overview in New York, hosted by AOL LLC, in late January.  The session was moderated by Mickey Alam Khan, Editor in Chief of MobileMarketer.com, and focused on Mobile Advertising 101. Various wireless media types including Mobile Messaging, Mobile Web, Search and Streaming Video were highlighted.
  
• Mobile Advertising
  The MMA Global Mobile Advertising Committee will be releasing its first comprehensive Global Mobile Advertising Guidelines for public comment in late February 2008.  Watch the website for additional information on how to submit your comments.

New Committees
The following committees have been formed and launched within the past 90 days:

• Mobile Banking (Sub-Committee of mCommerce)
• Mobile Communities & User Generated Content

For more information on all committee initiatives or to participate, please contact committees@mmaglobal.com.

MOBILE MARKETING FORUM
*Please note- some dates and hotel locations have changed. For current information, please visit: http://www.mobilemarketingforum.com

March 26, São Paulo
April 15 - 16, London
June 10 - 11, New York
November 13, San Diego

Speaker Submissions:
With a proven track record of enticing its audience with pertinent industry topics and knowledgeable speakers, the MMA brings together leaders and learners in forums specifically designed to provide insight into the ever-developing arena of mobile marketing. To nominate a speaker you feel would contribute to MMA events, please click here to complete the Speaker Submission Form. You can suggest speakers and topics.

Sponsorship:
Throughout the year, the Mobile Marketing Association (MMA) participates in numerous standalone and co-sponsored events, made possible by company sponsorships.

Event sponsors gain premium exposure with industry leaders and participants, while increasing their visibility within the mobile marketing community.  Sponsorship is a guaranteed tool to ensuring your organization gets targeted exposure and participant attention. For information on sponsoring an event, click here.

The following section highlights some of the global highlights for the Mobile Marketing Association.  If you are interested in finding out more, please do not hesitate to contact mma@mmaglobal.com

North America (NA) & Asia-Pacific (APAC) Board of Directors Announcement
The MMA has elected new Board Member delegates in Asia Pacific (APAC) and North America (NA).  An announcement will be made to all members outlining the names of the individuals and member companies who will fill these key Board roles shortly (press announcements to be made during the first two weeks of March).  Thank you for your support of the MMA in these regional chapters.

Europe, Middle East & Africa (EMEA) Board of Directors Election Schedule
The election schedule for EMEA Member Directors is as follows:

• Call for Candidates: March 3 - 14
• Election Period Open (Ballots sent to key point of contact for each member company in good standing, in each region), March 24 – April 4
• Board of Directors Elected, On or Before April 8
• Executive Committee Elections & Chairperson Appointment: Mid/Late April
• Board Announcement & Official Transition to New Board:  Late April

LATAM Chapter Launch
The Latin America MMA Chapter launch is scheduled for Thursday, March 27 at the Sofitel in São Paulo, Brazil.  If you are interested in attending, please email mma@mmaglobal.com for details.

The MMA will also host a Mobile Marketing Forum on Wednesday, March 26 in São Paulo.  The event will feature speakers from around the world.  For details, click here.

Local Councils
Local initiatives are key to the ongoing growth and development of the MMA – and we have long encouraged local members to collaborate to build the momentum in their market.  If you are interested in launching a local council and have at least 10 MMA member companies or prospective companies interested, please contact the MMA at mma@mmaglobal.com