Dear Readers,
Welcome to the September 2007 edition of the MMA’s Mobile Marketing Messenger.
September has been an exciting month
for the MMA! On September 25, we announced our first deliverable
from our Europe, Middle East & Africa chapter (EMEA), our EMEA
Mobile Advertising Guidelines. The guidelines cover mobile
web banners and are the result of the output of 40 plus companies from
MMA membership. Congratulations!
The MMA is ramping up for a very busy
fall event season. On October 9 & 10 we will host our Mobile
Marketing Forum in Barcelona; October 22 the MMA & INMobile.org
will host an Executive Reception as part of CTIA; November 14 the MMF
will be in Los Angeles and December 6, we will be in Hong Kong.
Please visit http://www.mobilemarketingforum.com/ for more information on these exciting events!
Annual General Meetings will also be
held in two geographies this year. The EMEA Annual General
Meeting will be held on October 8 in Barcelona and the NA/Global Annual
General Meeting will be held on November 15 in Los Angeles. The
Annual General Meeting is a great opportunity to learn about all
initiatives within the MMA as well as help to shape the future of
the association, through interactive discussion. We hope you will
be able to join us. Please note that these events are open to MMA
member companies only.
We look forward to seeing you soon.
Regards,
Mobile Marketing Association  
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MMA Articles
Alternative mobile advertising opportunities: Relevancy and fun
By Laura Marriott | September 18, 2007 | RCR Wireless News
To view the complete article, please click HERE.
MMA Press Releases
MOBILE MARKETING ASSOCIATION PUBLISHES EMEA MOBILE ADVERTISING GUIDELINES
MMA MEMBER DIRECTORY
The Mobile Marketing
Association (MMA) will issue a Membership Directory in Fall
2007. The Member Directory will provide a vital industry resource
for those looking to expand their initiatives into mobile.
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Each month the Committee
News column will profile the efforts of up to four (4) of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the committee pages or the MMA members only
site.
Academic Outreach
The MMA (AOC Committee) recently posted its September 2007 Industry Review which can be located at http://mmaglobal.com/modules/newbb/viewforum.php?forum=53.
Mobile Advertising
The EMEA Mobile Advertising Committee has launched its EMEA Mobile Advertising guidelines – available at http://www.mmaglobal.com/emeamobileadvertising.pdf Congratulations to all participating committee members for their outstanding work!
The MMA APAC Mobile Advertising
Committee will release its mobile web guidelines for public comment in
early October. Watch for details on the MMA Global website.
The NA Mobile Advertising Committee
held an in-person meeting in Denver on September 18 to begin work on
the next revision of the NA Mobile Advertising Guidelines, planned for
release in November 2007.
The Education sub-committee is planning a ‘road show’ to promote mobile advertising to brands at the 2007 Ad-Tech New York.
Urban Special Interest Group
The
Urban Special Interest Group (USIG) has recently collaborated on a
definition of ‘Urban’ and is in the process of creating an educational
and promotional document to support mobile marketing within the urban
culture. If you are interested in joining USIG to contribute to
this initiative, please contact committees@mmaglobal.com.
Recent Committee Releases
Upcoming Committee Releases
Committee deliverables to be released in the coming months include:
- Education
- Introduction to Mobile Coupons
- Guidelines
- Mobile Commerce Guidelines
- Consumer Best Practices Guidelines
- Mobile Advertising including: MMS, SMS, Mobile Search and Mobile Video/Television
For more information on all committee initiatives or to participate in any of these groups, please contact committees@mmaglobal.com or go to http://mmaglobal.com/modules/content/index.php?id=326.
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If you would like to contribute research news to this section, please send to Jacqueline at editor@mmaglobal.com
 Mobile Messaging Analyst
MMA Members Receive a 20% Discount on this publication
To view complete details, please click HERE.
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Privacy Hypocrisy Part 2: Lurching to the high road
By Scott Hornstein, Chief Marketing Officer, Wired Assets Data Corporation
I am
dumbfounded. Mobile is a potential lighting rod for privacy
concerns. Yet some mobile privacy policies read like an accident
waiting to happen. These kinds of accidents tend to be serious,
predictable and thus, avoidable. What's crazy is that all the
mobile marketers I've met (except one) are honorable. They are
savvy businesspeople that understand that the customer is in control of
the relationship and any real or perceived breach of privacy is likely
to be met with rioting in the streets.
For the complete article, see HERE
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MOBILE MARKETING FORUM
Presented by the Mobile Marketing Association
October 9 & 10, 2007, Barcelona, Spain (in partnership with Informa)
November 14, 2007, Los Angeles, USA
December 6, 2007, Hong Kong (in partnership with Mobility World (Beacon Events))
Join
us for the premier event in Mobile Marketing discussing the latest
tips, trends, strategies and case studies for mobile marketing. Mobile,
the hot new channel, always on, always available and everywhere!
Visit http://www.mobilemarketingforum.com/ for additional details!
2007 SPONSORSHIP OPPORTUNITIES
The MMA has released its 2007 Mobile Marketing Forum sponsorship kits. With THREE MORE Mobile
Marketing Forums scheduled for 2007, these events offer opportunities
for budgets of all sizes. To view more, please visit www.mobilemarketingforum.com/.
MOBILE MARKETING DINNER & AWARDS – MARK YOUR CALENDARS!
The MMA will be hosting its annual awards ceremony on November 14, 2007 in Los Angeles.
MOBILE MARKETING ASSOCIATION – ANNUAL GENERAL MEETING – MARK YOUR CALENDARS!
October 8, 2007 - Barcelona, Spain
November 15, 2007 – Los Angeles, USA
INMOBILE.ORG/MOBILE MARKETING ASSOCIATION EXECUTIVE RECEPTION
October 22, 2007, San Francisco, CA
Click HERE for additional information
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The Mobile Marketing
Association will be launching its Latin America (LATAM) chapter within
the next quarter. Laura Marriott recently spent a week in Brazil
and is excited about the market opportunity and growth for both the
industry and the association. The Latin America will be strong
with many global, regional and local companies playing pivotal roles in
shaping the future of the industry in the region. If you would
like to get involved, please contact us immediately.
The MMA will host its Mobile Marketing
Forum in APAC, EMEA, & NA during Fall 2007. Additional
details are available at www.mobilemarketingforum.com
If you would like to participate in MMA initiatives in any of the four global regions, please contact us at mma@mmaglobal.com
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Sybase 365: Technical Account Manager (DC or Bay Area) (2007/9/20)
Rhythm NewMedia Inc.: Managing Director EMEA (London) (2007/9/19)
Rhythm NewMedia Inc.: VP Finance/CFO (Mountain View) (2007/9/19)
Rhythm NewMedia Inc.: Business Development Manager (New York City, NY) (2007/9/19)
Gold Mobile: Marketing Project Assistant (Clark, NJ) (2007/9/14)
Gold Mobile: Java/Web Developer (Clark, NJ) (2007/9/14)
Gold Mobile: Sales Engineer (Clark, NJ and Detroit, MI) (2007/9/14)
Gold Group: Account Executive, Interactive (Clark, NJ) (2007/9/14)
Telescope: Vice President, Finance (West Lost Angeles, CA) (2007/9/14)
 Purchase the MMA International Journal of Mobile Marketing today!
The
MMA-IJMM is issued by the MMA Academic Outreach Committee and contains
research and contributions from academics, industry experts and thought
leaders.
Order your copy by clicking HERE.
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The Mobile Marketing Association
distributes our newsletter at the end of each month - with a content
deadline the week before. Please send your news to Jacqueline Myers,
MMA Editor at editor@mmaglobal.com for consideration.
The next content deadline is October 24th for the October 31st newsletter.
Register for our newsletter today by clicking HERE.
Contact Information
Mobile Marketing Association
1670 Broadway, Suite 850
Denver, CO 80202
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
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The MMA is located at 1670 Broadway, Suite 850, Denver, CO 80202 |
