Each month the Committee News column will profile the
efforts of the MMA committee initiatives. For more detailed
information on committee initiatives, please visit the committee pages
or the MMA members only site.
MMA Annual Attitude & Usage Study (US Market)
Must
be logged into Members Only page. The MMA has released its third annual
report measuring US consumer attitudes to mobile marketing -
receptiveness and adoption. The same study will be launched in December
for markets in Europe and Asia. Click below for more details. http://mmaglobal.com/modules/newbb/viewtopic.php?topic_id=1417&forum=4
Mobile Marketing Industry Glossary, revision 2
Revision 2 of this popular industry glossary. Glossary is available for download at http://mmaglobal.com/glossary.pdf
MMA Code of Conduct
The
Privacy and Preference Committee released its revisions to the Code of
Conduct - which are now available for review and download. These
guidelines are being reviewed by both APAC and EMEA Board members with
a goal to launch one Global Code of Conduct. Click below for more
details
http://mmaglobal.com/codeofconduct.pdf
Academic Outreach
The MMA (AOC Committee) recently posted its November 2007 Industry Review which can be located at http://mmaglobal.com/modules/newbb/viewforum.php?forum=53.
The MMA is accepting orders for the December ’07 issue of the
International Journal of Mobile Marketing (IJMM). Order forms can be
located on the MMA website: http://www.mmaglobal.com/uploads/Journal_Order_Form_final.pdf .
Campaign Strategies & Best Practices
The MMA
Campaign Strategies & Best Practices Committee is currently working
on a document for brands and agencies that will outline the best ways
to integrate mobile into the marketing mix. This Mobile Marketing
Toolkit will help to simplify and explain the complex mobile landscape
for newcomers to the industry. As one piece of this comprehensive
guide, we would like to include testimonials from brands who can
attribute their campaign success to the integration of wireless in
their program. This will be a great way to encourage other players in
the space to go mobile!
If you have had great experience
running a mobile program or believe mobile is a must-have for a
successful marketing campaign, please tell us about it. All we need are
2-3 general sentences on how you see mobile marketing. Please send all
stories to committees@mmaglobal.com which will then be collected and forwarded to the committee.
Mobile Advertising
The MMA APAC Mobile
Advertising Committee plans to release its mobile web guidelines in
December ’07. The MMA plans to select a vendor in November for a mobile
advertising usability lab from which to test ad sizes globally.
Mobile Communities & User Generated Content Committee - NEW
The
Mobile Communities and User Generated Content Committee have the
opportunity to contribute to the Mobile Communities market development
by exploring, commenting on and developing guidelines and best
practices Key issues to be considered and addressed include: reactions
to legislation, content monitoring, location-based services, age
verification, and digital rights management. Participation is open to
all MMA members in all regions. The committee kick-off meeting is
scheduled for December 5, 2007. If you’re interested in participating,
please contact committees@mmaglobal.com.
New Committees
- Mobile Communities & User Generated Content
- Proximity
- EMEA Women in Wireless
- EMEA Education
- NA Education
Recent Committee Releases
Upcoming Committee Releases
Committee deliverables to be released in the coming months include:
- Education and Research
- 2007 Attitude & Usage Metrics Study: NA, EMEA & APAC
- Mobile Measurement White Paper
- International Journal of Mobile Marketing: December 2007
- Mobile Marketing Tool Kit
- Guidelines
- Consumer Best Practices Guidelines
- APAC Mobile Advertising Guidelines
- NA Mobile Advertising Guidelines (soft release)
For more information on all committee initiatives or to participate in any of these groups, please contact committees@mmaglobal.com or visit http://mmaglobal.com/modules/content/index.php?id=326.
Dear Readers, 
