 Dear Readers,
Welcome to the March 2007 edition of the MMA’s Mobile Marketing Messenger.
Like
all in the industry, it has been a busy month for the MMA. New
developments in mobile advertising, mobile video and television, and
other content services, have created a large opportunity for MMA
members as our industry continues to grow. Global has also been a
large focus for us in early 2007 with new chapters launched in APAC and
EMEA. Next month we will feature additional information from each
of these chapter launches.
Spring is one of our busiest trade show seasons – and as such, we would like to highlight two upcoming MMA events:
- 2007 Mobile Marketing Forum, to be
held June 6 & 7 in New York City. Registration is already
open and just like 2006, this program is slated to be a sold out
event. Get on board today by visiting www.mobilemarketingforum.com.
- For the 2nd year in a row, the MMA is teaming up with
Billboard to host the MMA Mobile Entertainment Live Bash, Presented by
AOL. Join the MMA at CTIA on Monday, March 26th from
6:30pm-9:00pm at The Groove at Universal City Walk, for this must
attend event. The Bash is open to all attendees of Mobile
Entertainment Live event as well as all MMA Members. For more
information on this event, please visit the Events Calendar on www.mmaglobal.com. RSVP is not required.
See you soon!
Regards,
Mobile Marketing Association  
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MMA MEMBER DIRECTORY
The
Mobile Marketing Association (MMA) will issue a Membership
Directory in the spring of 2007. The Member
Directory will provide a vital industry resource for those looking to
expand their initiatives into mobile. If you have not already
responded with your company profile information, please do so
immediately (mma@mmaglobal.com). Advertising opportunities in the MMA Member Directory are still available. For more information, please email sponsor@mmaglobal.com.
Getting Started in Mobile Marketing
By Laura Marriott | March 8, 2007 | ClickZ
To view the complete article, please click HERE.
Press Releases
Mobile Marketing Association Adds 23 Members
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Each month the Committee News column will profile the efforts of
up to four (4) of the MMA committee initiatives. For more
detailed information on committee initiatives, please visit the
committee pages or the MMA members only site.
Mobile Marketing Strategies & Best Practices
The
Mobile Marketing Strategies & Best Practices committee, chaired by
Maria Mandel, Partner, Director of Digital Information,
OgilvyInteractive and Webster Lewin, Director of Mobile Marketing,
R/GA, will release its Mobile Marketing 102 white paper the week after
CTIA. The paper is geared toward companies ready to launch mobile
marketing campaigns and details the mechanics of how to execute mobile
initiatives. The white paper will be available on the MMA website
soon! Focus areas include downloadable content, messaging,
streaming content, and mobile web.
New NA Committee – Industry Logo Task Force
The
MMA is launching the Industry Logo Task Force in the North American
chapter. The task force will focus on creating a mobile content
industry logo as a consumer-facing symbol to protect the consumer’s
interests and promote a healthy industry. The symbol/logo will indicate
to the consumer at-a-glance that an advertisement is for a mobile
campaign. The task force will be chaired by John Lauer, Executive
Vice President, OpenMarket. If you are interested in
participating, please contact Stacey Sayer at stacey.sayer@mmaglobal.com.
EMEA Committees
The MMA will be launching
committees in EMEA over the next few weeks. The MMA EMEA Mobile
Advertising Committee launched at 3GSM in February – and already has
participation from over 30 member companies across the value
chain. Additional committees and announcements will follow
shortly. Committees to be launched include Consumer Best
Practices, Privacy and Preference, Mobile Couponing, Mobile Video and
Television. If you are interested in participating, please
contact mma@mmaglobal.com The next newsletter will feature more details on the new MMA EMEA Committee initiatives.
APAC Committees
The MMA has also launched four
new committees in the APAC region. These include Consumer Best
Practices, Mobile Advertising and Code of Conduct. If you are
interested in participating in these emerging initiatives, please
contact mma@mmaglobal.com
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Hold The Phone?! will feature ‘guest column’ articles written by MMA
members every second month. Please direct your comments and suggestions
to editor@mmaglobal.com.
 
The Game Changer: A Carrier’s View on Mobile Advertising
Tom Burgess, CEO, Third Screen Media
In Third Screen Media’s ongoing byline series for The Messenger,
we’ve looked at the growing mobile advertising ecosystem, its
opportunities, pitfalls and success stories. In an effort to
paint the entire landscape, we’ve taken the opportunity to provide a
closer look at each of the integral players in mobile advertising to
give you a better idea of the unique role each plays in making it all
happen.
To view the entire article, please click HERE.
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Finding Mobile Success
By Dan Flanegan, President, Soapbox Mobile
As
someone who has been in the mobile marketing space for the past four
years and has launched and managed multiple campaigns I am continuously
asked "What do you consider a successful campaign?". In most
cases the individual or company posing the question is looking for some
hard number, a response rate, a number of sent messages or registered
users. These can all be important metrics, however, success
presents itself in the least expected and most interesting of ways.
To read more, please click HERE.
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MOBILE MARKETING FORUM
Presented by the Mobile Marketing Association
June 6 & 7, 2007, New York Marriott Marquis
Join us for this two day
conference covering the latest tips, trends, strategies and case
studies for mobile marketing. Mobile, the hot new channel, always on,
always available and everywhere! Visit www.mobilemarketingforum.com for additional details as they become available!
MMA WEBINAR SERIES
Secure your spot in hosting one of the MMA's monthly webinars in 2007. Many months for 2007 are already sold. Email sponsor@mmaglobal.com for additional details!
2007 SPONSORSHIP OPPORTUNITIES
The
MMA has recently released its 2007 Mobile Marketing Forum sponsorship
kits. With FOUR Mobile Marketing Forums scheduled for 2007, these
events offer opportunities for budgets of all sizes. To view
more, please visit www.mobilemarketingforum.com.
CALL FOR SPEAKERS
The
MMA continues to accept speaker proposals for its 2007 events! If
you have a creative, interesting, and fun idea for submission, please
click HERE.
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Youth Marketing Mega Event (Huntington Beach, CA), March 25-28, 2007
Marketing - The Mobile Channel (Orlando, FL), March 26, 2007
Mobile Entertainment Live (Orlando, FL), March 26, 2007
Alexander Resources Seminar (Austin, TX), April 11-12, 2007
Mobile Business Conference (Hong Kong), April 16, 2007
min day Summit (New York, NY), April 19, 2007
China Youth Trends, Culture & Branding (Shanghai), April 23-24, 2007
ad:tech San Francisco (San Francisco), April 24-26, 2007
China Youth Trends, Culture & Branding (Beijing), April 26-27, 2007
Mobile Entertainment World China (Shanghai), April 26-27, 2007
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If you'd like to participate in MMA initiatives in EMEA and/or APAC, please send an email expressing your interest to mma@mmaglobal.com.
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The Mobile Marketing Association distributes our newsletter at the
end of each month - with a content deadline the week before. Please
send your news to editor@mmaglobal.com for consideration.
Register for our newsletter today by clicking HERE.
Contact Information
Nicole Reak, Mobile Messenger Editor
Mobile Marketing Association
75 Manhattan Drive, Suite 204
Boulder, Colorado 80303
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
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The MMA is located at 75 Manhattan Drive, Suite 204, Boulder, CO 80303 |
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