 Dear Readers,
Welcome to the February 2007 edition of the MMA’s Mobile Marketing Messenger.
Mobile advertising continues to be a
hot topic in our industry – and the MMA has responded with the launch
of mobile advertising initiatives in APAC, NA and EMEA. The
Mobile Advertising Committees are focused on guidelines and best
practices for mobile web, downloadables, messaging and all wireless
inventories to ensure a consistent, high quality experience for brands
and agencies. If you would like to get engaged with other leaders
to spearhead the development of these guidelines in all
geographies, please contact us today.
The MMA is going global – and will
have a new Global Board of Directors in place by the end of March
2007. The Global Board of Directors will be comprised of the
Executive Committee from each region the MMA is currently in operation
– North America, Asia Pacific and Europe, Middle East &
Africa. Details on the global board will be announced shortly.
We will be hosting our highly
successful Mobile Marketing Forum on June 6 & 7 in New York
City. This is always a sell out event so book your tickets
early! We are changing the format slightly this year to cover a
variety of topics over a two day schedule – with day one focused on
general sessions and day two, on workshops around Mobile Marketing 101
and Mobile Advertising. For details on the Mobile Marketing
Forum, please visit www.mobilemarketingforum.com
See you soon!
Regards,
Mobile Marketing Association  
|
Each month the Committee
News column will profile the efforts of up to four (4) of the MMA
committee initiatives. For more detailed information on committee
initiatives, please visit the committee pages or the MMA members only
site.
Advocacy & Consumer Best Practices
This
week, the Advocacy Committee recently met with the FTC and FCC to
discuss the modifications to recent MMA Consumer Best Practices
guidelines (November 2006 release). The meetings were successful
in terms of advising both organizations on the status of our mobile
industry. We also learned that the FTC has published a report to
the U.S. Congress on the first 5 years of COPPA implementation.
The MMA and the Consumer Best Practices guidelines are referenced on
page 27 of the report -- http://www.ftc.gov/reports/coppa/07COPPA_Report_to_Congress.pdf. Great work by both our CBP and Advocacy Committees!
Academic Outreach– Call for Papers
Would you like to submit an article for the June 2007 MMA International Journal of Mobile Marketing? Please click HERE for more details! Deadline to submit an article is March 15.
Women In Wireless
The
MMA is launching its Women In Wireless initiative to elevate the role
of female executives in the mobile media industry. The committee
will be co-chaired by Connie Wong, CEO, Vidiator and Laura Marriott,
Executive Director, Mobile Marketing Association. If you are
interested in participating, please email Laura Marriott at laura@mmaglobal.com Membership is open to female leaders within MMA member companies.
New Committees
The
MMA is launching a couple of new committees in the coming weeks…
for more information, please watch the message board on the MMA members
only site.
|
Hold The Phone?! will feature ‘guest column’ articles written by MMA
members every second month. Please direct your comments and suggestions
to editor@mmaglobal.com.
 MOBILE ADVERTISING: From the trenches
Frederick Ghahramani, Founder, AirG
Our industry owes a lot to the executives at companies like Third
Screen Media, AdMob, Sprint Nextel, Millennium Media, JumpTap, Enpocket
and others whose entrepreneurial efforts have pushed mobile advertising
to the front of today's headlines.
To view the entire article, please click HERE.
|
Creative Text Messaging Campaigns Key to Mobile Marketing
By Mark Beccue, Mark Beccue Consulting
WAP
and MMS, Mobile Internet, banner ads and embedded product placement in
mobile games are all buzz words currently associated with Mobile
Marketing. Wow, it’s all so fancy and whiz-bang! Yet
let us not forget the humble text message, potentially the most
powerful tool in mobile marketing.
To read more, please click HERE.
|
2007 SPONSORSHIP OPPORTUNITIES
The
MMA has recently released its 2007 Mobile Marketing Forum sponsorship
kits. With FOUR Mobile Marketing Forums scheduled for 2007, these
events offer opportunities for budgets of all sizes. To view
more, please visit www.mobilemarketingforum.com.
CALL FOR SPEAKERS
The
MMA continues to accept speaker proposals for its 2007 events! If
you have a creative, interesting, and fun idea for submission, please
click HERE.
MMA WEBINAR SERIES
Secure your spot in hosting one of the MMA's monthly webinars in 2007. Many months for 2007 are already sold. Email sponsor@mmaglobal.com for additional details!
MMA ME LIVE BASH - PRESENTED BY AOL®
Presented
by AOL®, the MMA and Billboard are teaming up again to bring you the
MMA ME LIVE Bash! Open to all MMA Members and/or MMA ME
Live attendees, join us for this fun evening of social
networking. For more information, please click HERE.
MOBILE MARKETING FORUM
Presented by the Mobile Marketing Association
June 6 & 7, 2007, New York Marriott Marquis
Join us for this two day conference covering the latest
tips, trends, strategies and case studies for mobile marketing. Mobile,
the hot new channel, always on, always available and everywhere!
Visit www.mobilemarketingforum.com for additional details as they become available!
|
Mobile Advertising & Marketing (New York), March 6-7, 2007
OPA'07 London: Forum for the Future (London), March 7-9, 2007
OMMA Hollywood (Hollywood, CA), March 19-20, 2007
THE Conference on Marketing (Las Vegas, NV), March 19-21, 2007
Youth Marketing Mega Event (Huntington Beach, CA), March 25-28, 2007
Marketing - The Mobile Channel (Orlando, FL), March 26, 2007
Mobile Entertainment Live (Orlando, FL), March 26, 2007
|
The MMA launched the Asia
Pacific (APAC) chapter on February 7, 2007 in Hong Kong, with over 20
founding member companies. The Chairman for the APAC region is
Sandy Agarwal from Enpocket. For details on the Board of
Directors, please visit http://mmaglobal.com/modules/wfsection/article.php?articleid=705
The MMA has also recently announced
its North American Board of Directors. The Global & North
American Chairman is Cyriac Roeding from CBS Corp. Details on the
NA Board of Directors can be found at http://mmaglobal.com/modules/wfsection/article.php?articleid=706
The MMA is also re-launching its
Europe, Middle East & Africa (EMEA) chapter. Elections are
currently underway for MMA EMEA Board of Directors positions and the
first Board meeting for the new Board of Directors will be held on
Friday, March 16 in London, UK. A meeting for all MMA EMEA
members will be held later in the Spring.
We have also had a number of requests
around a launch in the Central and Latin America (CALA) region.
The target date for CALA launch is set for Q3-2007.
If you have any questions, please do not hesitate to contact us at mma@mmaglobal.com
|
Enpocket: Account Director, Client Services (Boston, MA)
Helio: Technical Product Manager, Mobile Search/LBS (Los Angeles)
Helio: Sr. Manager, Business Dev. (Mobile Marketing) (Los Angeles)
JumpTap, Inc.: Project Manager (Cambridge, MA)
JumpTap: Quality Assurance Team Leader (Cambridge, MA)
JumpTap, Inc.: Director of Advertising Sales (Cambridge, MA)
JumpTap, Inc.: Product Marketing Manager (Cambridge, MA)
MobileLime: Lead Java Architect (Seattle, WA)
MobileLime: Director of Product Management (Watertown, MA)
PlayPhone, Inc.: Director / Sr. Manager of Carrier Operations (San Jose, CA)
U-Turn Media Group: Sales Account Manager (New York or Atlanta)
U-Turn Media Group: Director, Technical Operations (New York or Atlanta)
Velti: Account Director (New York)
Purchase the MMA International Journal of Mobile Marketing today!
The
MMA-IJMM is issued by the MMA Academic Outreach Committee and contains
research and contributions from academics, industry experts and thought
leaders.
Order your copy by clicking HERE.
|
The Mobile Marketing Association distributes our newsletter at the
end of each month - with a content deadline the week before. Please
send your news to editor@mmaglobal.com for consideration.
Register for our newsletter today by clicking HERE.
Contact Information
Nicole Reak, Mobile Messenger Editor
Mobile Marketing Association
75 Manhattan Drive, Suite 204
Boulder, Colorado 80303
Office: +1.303.415.2550
Fax: +1.303.499.0952
Opinions
expressed in the Mobile Messenger articles are those of the
authors. The MMA does not endorse trademarked products mentioned
in this publication; their inclusion is solely at the discretion of the
authors.
|
To unsubscribe from MMA mailings, send an email to editor@mmaglobal.com.
The MMA is located at 75 Manhattan Drive, Suite 204, Boulder, CO 80303 |
M:Metrics: State of Mobile Video Market
