The Mobile Marketing Association (MMA) is the premier global industry trade association for companies involved in mobile marketing and associated technologies. The MMA represents the interests of agencies, marketers, media owners, hand held device manufacturers, carriers and operators, software providers and service providers, and any other companies or individuals focused on the development of marketing via mobile devices.
Consumer text messaging continues to grow according to the latest figures from the Mobile Data Association: 3.2 billion text messages for March '06. Mobile Internet usage continues to grow as well showing some 1.3 billion page impressions for December '05.
