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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Leaders gather in San Francisco and Munich to examine evolving mobile tracking, targeting and privacy requirements.


Member Mention: 

Ad Industry Convenes Around Post- UDID Solution 

Mobile Marketing - David Murphy 

AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.