Registered users and subscribers means more first party data for your organization and higher ROI across the board. Registering users can be difficult to master on your own, so we came up with 10 tips to grow that most valuable user base.

Click here - don't miss these tips! 

Data is a definite buzzword these days. Audience data may be even more buzz-worthy, and its classifications (first-party, second-party, and third-party) are getting a lot of attention. 

But, what's the difference between the three? What makes them unique? 

Our team at Quaero came up with this infographic to simplify the distinction between them:

AdTruth Assembles Industry Leaders in Gambit For A "Mobile Universal Identifier" 

Adotas - Brian LaRue 

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.