Smart Phone Usage & Behaviour | Mobile Marketing Association

Smart Phone Usage & Behaviour

The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
 
Release Date: 
March, 2017
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