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CAMPAIGN OBJECTIVES
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Goal
Drive ticket sales for "Jackass 3D" movie premieres around the globe with a unique, in-language, engaging mobile experience.
Summary:
CLIQ Digital
“CLIQ’s global ambitions are being effectively realized by our partnership with DMG. The interaction between the CLIQ sales team and DMG’s dedicated account managers is the key to CLIQ’s expansion strategy, and the increase in ROI. DMG’s outstanding ability to optimize on multiple variables through the Traffiliate platform results in excellent campaign performance. Apart from this, DMG provides strong feedback, which is used to take CLIQ’s mobile strategy to the next level”.
DSNR Media Group & Mobster Case study
“A Cyprus-based mobile entertainment company with global ambitions, we partnered with DMG to target the Dutch market.
DMG’s ability to monetize traffic internationally turned out to be remarkable; their proficiency in generating results increased conversions by 195%.
Of course, the implementation of the Traffiliate optimization platform was key to our campaign success.”
Rajesh K. Gobardhan, CMO, Mobster
Brand:
Oklahoma Lottery
Agency:
7 Media Group
Campaign name:
$100 a Day for 30 Days
Duration:
September 7th –October 6th, 2010
Objective:
The Oklahoma Lottery wanted to create a mobile vip club to use as another marketing vehicle to create brand awareness and drive sales. Through the services offered by 7 Media Group, an initial campaign was created and executed using both traditional and social media to build the mobile vip club.
The Campaign
Video game publisher and developer Ubisoft created an innovative digital campaign around its tentpole action game release Tom Clancy’s Splinter Cell: Conviction. The engagement initiative is one of the first interactive campaigns to use mobile as
a means of giving away free in-game content to players.
The Campaign
Winner of the Academy Award for Best Documentary Feature, and winner of the 2009 Sundance Film Festival’s Audience Award, “The Cove” follows a team of activists and filmmakers as they infiltrate a heavily-guarded cove in Taiji, Japan.
Brand:
Oklahoma City Bricktown
Agency:
7 Media Group
Campaign/program name:
Integrated Mobile Marketing
Duration:
May 2010 to present
Objective:
Verizon teamed up with ScanLife to promote the wide variety of apps available using the DROID devices. “QR” Codes were placed throughout an integrated campaign which included print ads, in-store displays, direct mail, websites, and even iPad ads.
Goal
Movies by Flixster is a comprehensive movie app for the iPhone or iPod touch with over 6 million downloads since release, making it consistently the highest ranked movie application in the App Store. Within the app, users can watch movie trailers, get showtimes, read reviews, view photos and connect with Facebook friends.
© 2012 Mobile Marketing Association
