Sorry, flash is not available.
Media & Entertainment
Drive Incremental Retail Revenue using Secure Mobile Coupons (bCODE)
Title: Drive Incremental Retail Revenue using Secure Mobile Coupons (Ubiquitously on SMS)
Brand: IKEA
Category: Direct Marketing via SMS
Agency: 89 Degrees
Vendor: bCODE Inc.
Region: Seattle, WA
Timeline: November 2007 to present
Mechanism:
• Consumers text to shortcode 30364 to join IKEA Mobile
News Over Wireless: Local TV Stations Launch iPhone Apps (News Over Wireless)
News Over Wireless (NOW) content partners are quickly learning that adding iPhone applications to their mobile product suite means they can capture a much larger, more loyal and ad-friendly audience than is possible with a mobile web site alone.
2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)
Challenge
In the summer of 2008, the Universal Pictures México Home Entertainment marketing team wanted to offer an incentive for consumers to purchase the DVD for The Mummy 3, a recent theater blockbuster. The customer experience needed to be seamless, easy to understand and extend the movie brand.
Five Mobile Marketing Tips (2ergo)
by Jim Shilale, Director of Business Development, 2ergo
As mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers an engaging experience for consumers, typically prompting a spontaneous response. This provides brands with a tool to more deeply interact with their target audiences and provide a necessary alternative to more traditional marketing channels whose efficacy are diminishing.
Britannia Little (Mobile2win)
Britannia Little Hearts - Mobile2Win India Pvt. Ltd.
Brand:
Britannia
Britannia Industries Limited is an Indian company that is famous for its Britannia, Tiger and Little Hearts brands of biscuit, which are highly recognized throughout the country. Britannia is India’s largest biscuit firm, with a dominating market share.
Category:
Food & Beverages
Agency:
Britannia
Vendor:
Mobile2win
The Unborn Movie Campaign for iPhone (Golden Gekko)
Brand: Universal Pictures
Category: Case study
Agency: Hyper
Region: US, UK, Spain, Scandinavia & Other markets
Timeline: 20 February 2009 to end of March 2009
Background
There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences. To promote the launch of the movie The Unborn, Hyper on behalf of Universal Pictures approached Golden Gekko to develop an iPhone application.
Bluetooth Marketing, Mobile Ticketing and SMS Interaction for CSI the Experience (DIMOCO)
Customer:
Event Marketing Service
Partner Agency:
CoolCar
Mobile Marketing Agency:
DIMOCO - Direct Mobile Communications
Service:
Bluetooth Marketing, Mobile Ticketing, SMS Interaction
Periode of time:
November 2008 to February 2009
Motricity mCore Campaign Manager Powers Criss Angel Building Implosion Well Wishes Text In
Brand: A&E TV’s Mind Freak Criss Angel
Vendors: Motricity
Region: United States
MTS Russia – SMS Game for Millions (Velti)
MTS Russia – SMS Game for Millions )Velti)
Title: MTS Russia – SMS Game for Millions
Brand: MTS )Mobile Telesystems)
Category: Case Study
Agency: N/A
Vendors: Velti
Region: Russia
Timeline: May – August 2008
Background:
MTS )Mobile Telesystems) is the largest mobile phone operator in Russia and the CIS, with a total consolidated subscriber base reaching 86.3 million users, 60.86 million of which are in Russia In the context of increased competition, declining ARPU and low levels of subscriber growth, MTS was looking to engage its subscribers with an innovative mobile marketing campaign with the following objectives:
- To retain existing customers
- To stabilize ARPU levels
- To increase revenue from take up of value added services and increased MOU
The solution:
- The concept of the campaign was based on a text-messaging interactive quiz with more than 2,000 entertaining questions, while also incorporating 300+ marketing questions to enable research into the MTS customer base for future marketing activities. The participant who answered the largest number of questions correctly every day would win a prize.
- The campaign also included both an interactive website and an informative mobile website, which provided detailed campaign and prize information.
- The campaign was also advertised through a TV commercial.
The campaign was the first of its kind and the largest mobile marketing campaign to ever run in the Russian Federation. Its target audience was men and women, aged 25-54, with the core segment 25-44 years old. This segment was characterized as passionate but treating promotional campaigns suspiciously, or not even noticing them. The campaign duration was from May 19 to August 31 2008.
Results:
Approximately 24,000,000 text messages were sent in the 3-month period; the average participation from the active subscribers’ base was over 5%, while the average number of consumer interactions was very high at 16.2
More than 100 winners, both male and female from all around Russia were awarded prizes, with the grand prize of $1 million awarded to a female, age 40.
Μobile operator MTS was able to gather valuable information about its subscriber base, as well as market intelligence for the first time. As this was a ground breaking campaign for Russia, it is expected to boost the use of the mobile channel as an effective marketing and advertising medium in future campaigns in this region.
Creative:
HP and Goldfish Bring Computer and Music Lovers Together with Mobile Advertising (Nokia)
HP and Goldfish Bring Computer and Music Lovers Together with Mobile Advertising )Nokia)
The client – HP
HP focuses on simplifying technology experiences for all its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008.
The challenge – Increase Compaq laptop sales and promote free Wi-Fi music receiver deal HP-Compaq is the No. 1 notebook in the world and in India, with more than 700 service points across the country. The brand and its agency, Goldfish Information Technologies, worked with Nokia Interactive Advertising to urge young music-loving consumers to “Enjoy Music the Wireless Way” with a special offer for a free Wi-Fi music receiver with purchase of a laptop. HP-Compaq turned to Nokia to:
Create brand and product awareness.
-
Highlight the free Wi-Fi receiver offer.
-
Capture user info )name, age, city, mobile number) willingly submitted by users; and
-
Target geographic markets only where the brand is present.
The results – 4.34% CTR; almost 6,000 leads
The campaign was so successful that HP added a second phase after the first week of the initial run. Running over 19 days, the campaign resulted in 5,920 valid leads and a click-through rate of 4.34 percent.
Shubodip Pal, Head-Marketing, Personal Systems Group, HP
“We were very pleased with the ability the Nokia Media Network gave us on the Airtel network to target young, music-loving consumers in the areas where HP-Compaq is available. The ability to reach out directly to our customer focus impacted the campaign in a great way, resulting in the positive lead generation we experienced.”
About Nokia Interactive Advertising
Nokia Interactive Advertising provides brands with all that they need to connect with and engage the mobile consumer. It includes:
-
The Nokia Media Network, which gives reach to millions of mobile consumers through campaigns on blue-chip mobile publishers, operator partners and Nokia services.
-
Nokia Interactive Solutions, which create end-to-end, high performance mobile campaigns for brands using banner ads, mobile internet sites and location finders, mobile coupons, click-to-call and other advanced mobile mechanics.
To see mobile advertising in action, please visit nokia.mobi/advertising on any mobile device.