In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

The AIDS virus is a sensitive and private issue, which often creates hesitation to reach out and educate. People are often reluctant to publicly inquire on testing locations or other information. With the AIDS epidemic becoming more alarming, government agencies are searching to find a way to intervene.

Malaria is a serious matter, particularly when one considers that it kills a child every 30 seconds. RAID Insect Killer, embarked on a campaign to broaden the awareness of Malaria and to raise funds for the treatment and prevention of the scourge. RAID’s objectives for this campaign were to:

Background
As happiness is all about welfare, no one better to measure the good humor of the population than a medicine for headache. So, Neosaldina decided to invest in research on the mood of the town, and thus establish greater contact of the brand with consumers.

Goals
The project’s goal is to encourage the “cariocas” to think about Rio’s self-esteem and also open a space for people to say how they are feeling.

Ciba Vision )Electric Agency)

• A youth campaign to increase the sales of Ciba Vision products and to create a brand loyalty through practical and technological applications.
• To form a technological infrastructure to direct the young sector to the brand sales points instead of traditional checks or coupons.

Brand:         Bebelac

Product:      All Products

Company:   Turkcell & 121Metre

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Goals:
      §          Increase awareness of Bebelac products among mothers of 
            newborns.

§          Build a long term relationship

§          Collect consumer data

Solution:
We have designed a mother’s club for parents of new born that inform the subscribers via SMS. Mothers subscribe to the club with their own and their baby’s information. The short messages and the subscription to the club is free, no purchase necessary.

At the milestones of baby’s development the mother is informed or alerted via SMS. When the baby is 8 months old, for example, mother is informed with the good news that he can now chew. All information sent is based on the baby’s age and all messages are written in person. Occasionally, the mother is also informed about relevant Bebelac products. At the right months, free sample packages are sent to mom, again relevant to the baby’s age.

To keep the club live, 121Metre designs short-term events and implements them within the club. For example, the very popular advertising jingle was sent to moms as a ring tone upon their demand to the call center. The mother’s day is also celebrated as a special event. Small quizzes cheer up the club with decent presents.

The club works integrated with the CRM database as well as the call center for smooth subscription management. The information gathered via the club is perfectly relevant to Bebelac’s purpose.

Although it has not been advertised until now, the popularity among target moms have been impressive.

Results:
Our client’s research has demonstrated a 12% reach among its target customers within 8 months. The word of mouth effects of the club are also strongly demonstrated by the increase pattern of subscriptions.