For the entire month of May, the city of Indianapolis embraces the sights and sounds of the iconic Indianapolis Motor Speedway. Spectators come from all over the globe to enjoy the fast-paced track activity such as practice, qualifying, and pit stop challenges leading up to the Greatest Spectacle in Racing. VIPs look forward to being hosted at each event with exclusive catering and unique access to pit and garage areas. With more than 150 premium spaces to service, IMS welcomed a solution to take that VIP experience to the next level.

The Challenges

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Challenge: Cost Effectively Scale User Base and Validate Business Model

Overview:

Topps, long known as the pre-eminent baseball trading card company, has evolved with the times. For more than two years, Topps Digital has been developing and publishing apps including BUNT, HUDDLE, and KICK.

Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. The free app, which is monetized through in-app purchases, allows the next generation of baseball fans to collect digital cards and play them during baseball games to earn points in real time.

CHALLENGE:

Adidas was looking for a targeted & measurable way to drive awareness for its product launches of their “Boost” & “Samba” range. The objective was to not only inform customers about the product but also give them real time information on the store location where the customer could purchase the product based on the customer’s location.

SOLUTION:

Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.

Goal
In line with the brand values of originality, Adidas was among the first brands to run campaigns on Mobilnil's new permission-based marketing program, "Mobinil Ads". Adidas wanted to drive footfall to new flagship Adidas Originals store in Cairo targeting early adopters.

Solution

Goal
Adidas worked with the agency Isobar and AdMob to reach their target audience of young urban influencers. Adidas’ overall goal for the campaign was to build brand awareness and develop the brand associations of originality and self expression with the Adidas Superstar brand.

Adidas has worked with AdMob on other campaigns such as Basketball is a Brotherhood, and they have seen high
engagement rates both with their ads and the action users took on the landing page.

Objectives:
The “Fly the Flag for Football” campaign aimed to create excitement around both the 2009 FIFA Confederations Cup and the 2010 FIFA World Cup, whilst building an opted-in database for future mobile advertising campaigns. Fly the Flag turned to Yonder Mobile Media to create and execute a mobile campaign that directly engaged the target audience.

Background
To leverage the brand association with high profile Indian Premier League (IPL), Reebok, the global sports and lifestyle brand, capitalized on the festivity by being the official sponsor for four IPL teams. Reebok also decided to tap into the mobile advertising channel to increase the sales of its IPL merchandise like the IPL jersey. Reebok chose its trusted partner mKhoj to design and run the new campaign.