Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).

 

 

Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.