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Unox – Unilever

The association with ice skating, the new year sea dive, family live and typical Dutch food, makes Unox <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Netherlands’ most Dutch brand.

Campaign:
Unox will always be Unox

Even though Unox is adding new products to its product line, such as ready made dinners and soups, everyone can be assured that Unox will always be Unox. To support the introduction of the new products, Unox updated its very familiar TV and radio commercial tune, which is now available as real, poly and mono ringtone on the unox website, www.unox.nl .

Goals:

-          Create extra brand awareness

-          Increase website traffic

-          Create buzz around the brand with an innovative mobile marketing campaign

Solution

Advertising agency Suntzu, responsible for the Unox marketing campaign, approached Emexus to convert the new commercial tune into all available ringtone formats. Besides that Emexus created all the necessary links between the Unox website and the Emexus Platform to enable the downloads. All visitors of the Unox website can now download the ringtone for free and are reminded of Unox every time their phone rings.

Results
The campaign is live since early November and first results are promising. Unox will start an online campaign soon to promote this years new year dive and with that increase website traffic and thus ringtone downloads.

About Emexus
Emexus is a global leader in the field of mobile services and specializes in Mobile Marketing, Mobile Entertainment, Mobile Internet and Customized Solutions. All mobile services are delivered through the unique Emexus Platform. The Platform enables companies to take maximum advantage of the latest mobile possibilities in an efficient and cost effective way. Emexus has offices in the Netherlands, the US and Malaysia and delivers mobile services to over 150 clients in 18 countries worldwide, including Philips, Vodafone, T-Mobile, ECI, Organon, PPGH JWT, Alex and Canal+. The mobile applications of Emexus are connected to the worlds' most important SMS aggregators, thus enabling clients to reach over a 1.5 billion mobile consumers world wide. For more information visit our website: www.emexus.com.